Audience Analysis CMNS Summer 2012 SMART Situation Message Audience Response Tools SMART Situation Message Audience Response Tools Focus on reader benefits The “you” view Six ways to create you-attitude 1. 2. 3. 4. 5. 6. Talk about reader, not yourself Refer to reader’s request or order Don’t talk about feelings Use you more often than I Use we when it includes reader In negative situations, avoid you Talk about the reader Lack you-attitude ◦ I negotiated an agreement
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thinking. It is the process of evaluating issues to form rational, open-minded conclusions to solve problems better. A psychologist named Benjamin Bloom named six levels of thinking. He called them a taxonomy of educational objectives (Ellis & Toft, 2015). The six levels are Remembering, Understanding, Applying, Analyzing, Evaluating, and Creating are the six levels in the critical thinking process. Emotions from the loss of my daughter have affected me and my decision-making process. As a professional
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across a range of projects: • Fashion Styling for Editorial/Advertising campaigns. • Fashion Styling for the Catwalk. • Fashion Consultation – Private Clients. • • http://www.claireginzler.com/blog/ http://www.bbc.co.uk/blast/117627 Creative Director of On/OFF • http://www.onoff.tv/blog/season/sept10/ • http://www.onoff.tv/blog/season/sept10/ Magazine editor A day on the life of… • As London Fashion Week kicks off, follow market editor at British Vogue, Emma Elwick-Bates
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Learning 1. The Elements of Consumer Learning • Consumer learning is a process: it evolves and changes as a result of newly acquired knowledge or from actual experience. • Newly acquired knowledge and personal experience serve as feedback to the individual and provide the basis for future behaviour in similar situations. Learning: From Simple, almost reflexive responses to abstract concepts and complex problem-solving. 2. Behavioural Learning Theories Also
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1. Introduction We started our research with a definition of the term “consumer behaviour which, according to Schiffman, L. and Kanuk L. (2004 p. 8) is “the behavior that consumers display in searching for, purchasing, using, evaluating and disposing of products and services that they expect will satisfy their needs”. Considering that we are all unique persons with our own needs and requirements, one of the most important constants among all of us is that above all we are consumers. Until the
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Using examples for precise illustration, explain how BMW has planned innovation and new product development to manage its technology life cycle, i.e., product life cycle The ways in which BMW has planned innovation, and new product development, to manage their technology life cycle and product life cycle, has been accomplished through consistent innovation. In consideration of the life cycle of BMW, there are many factors taken into account when developing a marketing strategy. Life Cycle Value
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become a billionaire running Facebook in Menlo Park, CA, which currently employees over eight thousand employees at fifty three various locations worldwide. Facebook is defined by the hacker culture as it is known, an environment that rewards creative problem solving and rapid decision making (Facebook, 2014). It is this type of mentality that has made Mark Zuckerberg’s leadership and companywide culture a great success. Personality traits associated with CEO Upon looking at Mark Zuckerberg’s physical
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“We want people who are smart, who work hard, and who get things done”. Microsoft had a standing policy “If you get a kick-ass guy, get him” Selection: ensuring that the best gets in Every candidate had to survive an intense interview process that many found harrowing. Ach was interviewed by atleast 3, sometimes upto 10 Microsoft employees. The candidates were tested more on their
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Airlines current crisis. In order to address this crisis, Classic Airlines must use the basic problem solving method. They must also utilize their internal marketing resources and explore external marketing options to find a profitable solution. Below is a diagram of the problem solving method (BPI Consulting, 2004): The first step is to define the problem. “Step 1 is a critical step in the problem solving process; it determines the overall focus of the project (BPI Consulting, 2004)”. Classic Airlines
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units, doing the day-to-day work of the Organization Task teams: teams that address a specific problem or opportunity Management teams: teams drawn from people who direct operation or organization Units Once an organization has decided on these three teams they can better deal with customers, employees, and the business world. Are teams always better? Teams are not the answer for all problems. Sometimes the word teamwork is misused. It is sometimes used as a euphemism for suppressing legitimate
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