Journal of Management and Marketing Research Product placement effectiveness: revisited and renewed Kaylene Williams California State University, Stanislaus Alfred Petrosky California State University, Stanislaus Edward Hernandez California State University, Stanislaus Robert Page, Jr. Southern Connecticut State University ABSTRACT Product placement is the purposeful incorporation of commercial content into noncommercial settings, that is, a product plug generated via the fusion of advertising
Words: 12521 - Pages: 51
Brand Strategy What can a brand do to stay profitable during a recession? Here are some realistic possibilities: • Add a lower-price item with fewer features to your product line. You might even launch it under a different brand name. Most companies should produce a line of products at different price points. • Add some additional value to the offer, such as free shipping or installation. • Maintain the current price but advertise heavily as to why customers should pay more for this brand
Words: 8228 - Pages: 33
The Big Book of Huddle Energizers Ideas to enliven your huddle Contributed by employees of Citibank Singapore Table of Contents Service Value # 1 – Make Each Interaction Personal ................................................. 6 Energizer: Hebrew Numerology ................................................................................... 6 Energizer: Brain Teaser ............................................................................................... 9 Energizer: Human Treasure
Words: 24325 - Pages: 98
The Role and Measurement of Quality in Competition Analysis 2013 The OECD Competition Committee discussed the role and measurement of quality in competition analysis in June 2013. This document contains an executive summary of that debate and the documents from the meeting: an analytical note by the OECD staff and written submissions: Australia, Canada, Chile, the European Union, Indonesia, Japan, Mexico, Portugal, United Kingdom, Ukraine, United States and BIAC. A note by Theodore Voorhees Jr. as
Words: 125933 - Pages: 504
CONTENTS: CASE STUDIES CASE STUDY 1 Midsouth Chamber of Commerce (A): The Role of the Operating Manager in Information Systems CASE STUDY I-1 IMT Custom Machine Company, Inc.: Selection of an Information Technology Platform CASE STUDY I-2 VoIP2.biz, Inc.: Deciding on the Next Steps for a VoIP Supplier CASE STUDY I-3 The VoIP Adoption at Butler University CASE STUDY I-4 Supporting Mobile Health Clinics: The Children’s Health Fund of New York City CASE STUDY I-5
Words: 239887 - Pages: 960
Customer Relationship Management VSF This book is dedicated to my children Emma and Lewis of whom I am enormously proud. Customer Relationship Management Concepts and Technologies Second edition Francis Buttle AMSTERDAM • BOSTON • HEIDELBERG • LONDON • NEW YORK • OXFORD PARIS • SAN DIEGO • SAN FRANCISCO • SINGAPORE • SYDNEY • TOKYO Butterworth-Heinemann is an imprint of Elsevier Butterworth-Heinemann is an imprint of Elsevier Linacre House, Jordan Hill, Oxford OX2 8DP 30 Corporate
Words: 171161 - Pages: 685
Information Goods What is Information? As a first step, we need to get a clearer definition of the topic. But what is this stuff, "information?" Before we can go very far, we need a definition of information goods and services, and that is a pretty controversial subject in itself. Here are some examples of the trade in information goods and services: 1. A newly invented machine is patented, and the patent is licensed to a company that plans to build and sell the machine. 2. A new edition
Words: 10829 - Pages: 44
Creating a Customer-Centered Organization A Harvard Business Review Insight Center Report sponsored by The HBR Insight Center is an interactive resource that highlights the emerging thinking around today’s most important issues. In this installment of the series, Harvard Business Review focused on how managers are turning their companies into customer-focused organizations. The growing obsession with customer excellence is driven, in part, by technology. Today customers can obtain and exchange
Words: 18324 - Pages: 74
Tác giả: Simon Website: www.ielts-simon.com Người tổng hợp: Quang Thắng Website: www.ielts-quangthang.com TỔNG HỢP BÀI MẪU WRITING TASK 2 BAND 9.0 Tác giả: Simon Tổng hợp bởi: Quang Thắng Chào các bạn, Simon là một thầy giáo dạy IELTS rất nổi tiếng trên thế giới. Thầy là một cựu examiner, và hiện nay thầy đang có một website rất hữu ích về việc học và luyện IELTS. Thầy Simon luôn được biết đến với phong cách đơn giản và hiệu quả. Những bài học thầy viết luôn gần gũi, dễ hiểu và
Words: 6043 - Pages: 25
Unit 1: Brand Made in Europe Almost every fashion label outside the top luxury brands is either already manufacturing in Asia or thinking of it. Coach, the US leather goods maker, is a classic example. Over the past five years, it has lifted gross margins1 from 55 per cent to 71 per cent by manufacturing solely in low-cost markets. In March 2002 it closed its factory in Lares, Puerto Rico, its last company-owned plant, and now outsources all its products. Burberry has many Asian licensing arrangements2
Words: 10885 - Pages: 44
