COMPANY Case JetBlue: Delighting Customers Through Happy Jetting In 2007, JetBlue was a thriving young airline with a strong reputation for outstanding service. In fact, the low-fare airline referred to itself as a customer service company that just happened to fly planes. But on Valentine’s Day 2007, JetBlue was hit by the perfect storm—literally—of events that led to an operational meltdown. One of the most severe storms of the decade covered JetBlue’s main hub at New York’s John F. Kennedy
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JetBlue: Delighting Customers through Happy Jetting In 2007, JetBlue was a thriving young airline with a strong reputation for outstanding service. In fact, the low-fare airline referred to itself as a customer service company that just happened to fly planes. But in Valentine's Day 2007, JetBlue was hit by the perfect storm-literally-of events that led to an operational meltdown. One of the most severe storms of the decade covered JetBlue's main hub at New York's John F. Kennedy International Airport
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Jinan University Undergraduate Teaching Plan 2009 ～ 2010 Academic Year Semester: 1st. [√ ] 2nd. [ ] Course title International Marketing Course type Compulsory[√ ] Specialized [ ] Optional[ ] Textbook(s) Marketing / International Marketing Major or sub-major IET Students classification Non-mainland[ √ ] Mainland[√ ] Department International Economy & Trade
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Blue Oceans for Miniclip What is Blue Ocean Strategy? Blue Ocean Strategy is a study conducted by W. Chan Kim and Renée Mauborgne. It was based on 150 strategic moves in business after the in depth analysis of more than 30 different evolving industries over the period of more than 100 years. In a nutshell, the study focuses on achieving the success in businesses not by battling hard with the competitors, but creating new opportunities, discovering new markets and forming new industries. It
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The present study examines the case of Latam in its internationalization process, first as Lan Chile (Chile) and TAM SA (Brazil). The basis on which this process takes place is not only the enabling environment that has offered Latin America in the last 20 years in economic stability and growth, are also given in the context of privatizations, deregulation in various aspects of the economies of the region, openness to international trade and policies gradually adopted by most economies in the region
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JETBLUE AIRLINES The Basics of JetBlue Airlines JetBlue was founded in 1998 by David Needleman and many of the first executives, including Needleman were former Southwest Airlines employees. First flight was from Buffalo, NY to Fort Lauderdale, FL in February 2000. One operating base: JFK International Airport Five focus cities: Orlando International, Luis Muñoz Marín International Airport (San Juan) International, Logan International (Boston), Long Beach and Fort Lauderdale
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PEST Analysis: The Indian Airline Industry A PEST analysis is an analysis of the external macro-environment that affects all firms. P.E.S.T. is an acronym for the Political, Economic, Social, and Technological factors of the external macro-environment. Such external factors usually are beyond the firm's control and sometimes present themselves as threats. For this reason, some say that "pest" is an appropriate term for these factors. Let us look at the PEST analysis of the Indian aviation
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United Airlines Brandon L. Smith Keller Graduate School of Management GM 588 6/20/2012 Dr. Kim Hunley INTRODUCTION United Airlines is a major airline based in the United States and one of the world’s largest airlines. It was formed in 1934. It is a subsidiary of United Continental Holdings Inc. Its headquarters are located in Chicago, IL. United is a founding member of the Star Alliance, the largest alliance in the world. On October 1, 2010 United and Continental airlines merged
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| | 6/15/2011 | INTRODUCTION United Airlines is a major airline based in the United States and one of the world’s largest airlines. It was formed in 1934. It is a subsidiary of United Continental Holdings Inc. Its headquarters are located in Chicago, IL. United is a founding member of the Star Alliance, the largest alliance in the world. On October 1, 2010 United and Continental airlines merged together forming the world’s largest airline in revenue passenger miles and second largest
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In the 1970’s, British and French airplane manufacturers built the Concorde, the first supersonic passenger jet. 20 planes were built in competition with the USSR during the cold war. The jets were expensive, loud, and impractical, so they were retired in 2004, considered a failure. The world didn’t have the technology to support a supersonic airliner in the 20th century. Today the concept is much more feasible with advancements in jet engines, materials, and aerodynamics. Air travel is one of the
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