From the Director Indian Institute of Foreign Trade, having been set up by the Government of India in the year 1963, has achieved a niche in the domain of International Business by blending business knowledge with creative research, pioneering executive development programmes, international linkages and industry interventions into the curricular corpus. At IIFT, we have been an active learner all these years by continually focusing on maintaining global perspective on issues but with realistic grounding
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Table of Contents * Introduction 1 Evolution of Management Philosophies and Theories 2 Management Philosophies and Theories before 20th Century 2 Management philosophies and Theories during 20th Century 3 Management Philosophies and Theories after 20th Century 5 Scientific Management Theory 6 Bureaucratic Management Theory 6 Human Relations Movement 6 Traits of Progressive Management Development Programs 7 Contingency Theory 7 Systems Theory 7 Chaos Theory 8 Reputable Management
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CASE : Solectron: From Contract Manufacturer to Global Supply Chain Integrator Most people think we're a manufacturing company. We're good at manufacturing, but we're really a service com In mid-2001, Solectron Corporation was con fronting issues that it had never before faced in its twenty-four year history. The company was the world's premier supply chain integrator, with pany. 1Bill Roberts, "CEO of the Year Koichi Nishimura, Contract rate with automo- tishi, and
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TE AM FL Y Praise for Marketing Insights from A to Z “The bagwan of Marketing strikes again. Leave it to Phil Kotler to revisit all of our blocking and tackling at just the right time . . . and as all great marketers know: ‘timing is everything.’” —Watts Wacker Founder and CEO, FirstMatter Author, The Deviant Advantage: How Fringe Ideas Create Mass Markets “Wide-ranging, readable, pithy, and right on target, these insights not only are a great refresher for marketing managers but should be required
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MKT 533 Branding Strategy Cases Dr. Diane Badame Fall 2015 The price of this reader reflects a 20% discount on production costs, due to the early submittal of material by the instructor. Dear Student: Reproduction of copyrighted material, without prior permission of the copyright owner, particularly in an educational setting, is an issue of concern for the academic community. Unfortunately, the impropriety of much unauthorized copying is all too often overlooked by users in an educational
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Second Pages PART 02 Concept and Analytical Tools 53 hou27541_ch03.indd 53 9/20/2010 10:10:11 AM hou27541_ch03.indd 54 9/20/2010 10:10:11 AM Second Pages CHAPTER 03 Analysing a Company’s External Environment Crafting and Executing Strategy: Creating Sustainable High Performance in South African Businesses Part 1: Scope and Dynamics of Strategy Part 3: Part 2: Concepts and Analytical Tools Crafting a Strategy to Create Sustainable High
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The Sophisticated Innovator The Innovation Value Chain Rather than reflexively importing innovation best practices, managers should adopt a tailored, end-to-end approach to generating, converting, and diffusing ideas. by Morten T. Hansen and Julian Birkinshaw Mick Wiggins E XECUTIVES IN LARGE COMPANIES often ask themselves, “Why aren’t we better at innovation?” After all, there is no shortage of sound advice on how to improve: Come up with better ideas. Look outside the company
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Asian Journal of Business Management 2(4): 110-120, 2010 ISSN: 2041-8752 © M axwell Scientific Organization, 2010 Submitted date: August 30, 2010 Accepted date: October 09, 2010 Published date: December 10, 2010 Strategic Innovation Management in Global Industry Networks: The TFT LCD Industry Guenter Boehm and 2 L.J. Fredericks Strategic Marketing, Samsung Electronics Co. Ltd., Yongin-449-711, South Korea 2 The Center of Poverty and Development Studies, Faculty of Economics and Administration,
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// TABLE OF CONTENTS BACKGROUND……………………………………………. 03 STRATEGY…………………………………………..…...... 05 FIVE FORCES…………………………………...…........... 08 DRIVING FORCES…………………………….…….......... 11 KEY SUCCESS FACTORS…………….……………....... 14 SWOT ANALYSIS……………………….……………....... 16 FINANCIAL PERFORMANCE………………………........ 22 KEY MANAGERIAL ISSUES…………..……………....... 24 RECOMEMENDATIONS……………….……………........ 26 APPENDIX……………………………….……………........ 28 BIBLIOGRAPHY………..……………….……………........ 35 //
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Techniques April 2013 Student’s Brief Scenario You are employed as a marketing consultant in the home entertainment sector. You have been asked by Netflix, Inc. to undertake a strategic audit in relation to the organisation’s: * core competencies * competitive advantage * value proposition You have also been asked to consider how Netflix, Inc. can remain competitive in the context of developments in technology, rising competition and changing consumer behaviour. Consideration
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