LAL BAHADUR SHASTRI INSTITUTE OF MANAGEMENT, DELHI JUNE, 2013 [pic] Acknowledgement I wish to express my gratitude towards my guide,– Mr. Pankaj Rana, Product head (smartphones), and Mr. Shivender Malhotra, Sales Head(Smart Phones) for their constant support and guidance. They have helped me continuously in building my concepts; providing the right direction to my thoughts and guiding me in proper way of Sales Practices. I am grateful to my institute mentor Prof. Anupam
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durables industry in India. The report is divided into two parts 1. The industry analysis 2. The corporate analysis INDUSTRY ANALYSIS: The report covers the following details on the consumer durables industry. * Market Value * Market Segmentation * Macroeconomic indicators * Competitive forces * Market forecast * Competition * Key drivers * Challenges CORPORATE ANALYSIS The company that has been analysed is Samsung Electronics. Samsung electronics
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A Strategic Analysis of Nintendo Contents Contents2 1.Introduction2 1.1Company Overview3 2.External Analysis4 2.1Global Trends4 2.2Porter 5 Forces4 2.2.1 Threat of new Substitutes5 2.2.2 Threat of new Entrants5 2.2.3 Bargaining Power of Customers6 2.2.4. Bargaining Power of Suppliers7 3.Internal Analysis8 3.1Core Competencies8 3.2. Financial Overview9 3.2Resources11 4.Strategy12 4.2 Corporate Level12 4.1. Business Level13 5.Conclusion13 Introduction If we remember a few years
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Company Given: Bharti Airtel Major Sector: Telecom Industry Analysis: Telecom The Indian Telecommunications network is the third largest in the world and the second largest among the emerging economies of Asia. Today, it is the fastest growing market in the world. The telecommunication sector continued to register significant success during the year and has emerged as one of the key sectors responsible for India’s resurgent India’s economic growth. The mobile services were commercially launched in
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MARKETING STRATEGY AND ANALYSIS OF APPL COMPANY IN IPhones Vision and Mission Statement Apple, Inc.’s Vision Apple, Inc.’s vision is committed to bringing the best personal computing experience to students, educators, creative professionals and consumers around the world through its innovative hardware, software and Internet offerings Apple's Mission Statement Apple Computer is committed to protecting the environment, health and safety of our employees, customers and the global communities
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Communications Plan Nokia Lumina 1020 November 28, 2013 Table of Contents Executive Summary………………………………….Situation Analysis…………………………………… Market Analysis………………………………. Market Environment…………………………..Consumer Analysis……………………………Competitor Analysis………………………….. Blackberry………………………………... Apple……………………………………… Samsung………………………………….. HTC……………………………………….. Product Analysis: Nokia Lumia 1020…SWOT Analysis………………………………………Marketing Strategy………………………………….Marketing Objectives…………………………Marketing Strategies…………………………..
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Marketing Plan 1.0 Executive summary The purpose of this marketing plan is to introduce Apple into a new market that has the potential to make the company leading further in the high-tech industry. The proposed product is the iWatch, a smart watch that features Apple’s latest technology. This product will allow the company to penetrate the market of wearable technologies, which will weight 1.4 billion dollars by the year 2018. In fact the market demand is increasing steadily in regard
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liberalization of the Indian economy, only a few companies like Kelvinator, Godrej, Alwyn, and Voltas were the major players in the consumer durables market, accounting for no less than 90% of the market. Then, after the liberalization, foreign players like LG, Sony, Samsung, Whirlpool, Daewoo, and Aiwa came into the picture. Today, these players control the major share of the consumer durables market. Consumer durables market is expected to grow at 10-15% in 2007-2008. It is growing very fast because of rise
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Nile University Principles of Marketing 301 Marketing Project Done by: Mahmoud Ayman Abdullah El Laboudi Tarek Labib Morid Nassar Ali Shehab Habiba Ezz Mobinil Marketing Problem MKTG Project Defining the Problem: Mobinil faced a marketing myopia in which it focused on current customer demands and neglected long-term rapidly changing demands. Therefore, when the gulf giant entered the market - Etisalat, they swallowed a part of Mobinil’s market share because Mobinil couldn’t
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Final Project: Marketing Plan Brianne Rauch T00015613 December 6th, 2015 Table Of Contents Executive Summary……………………………………………………………………………3 Part 1: Current Situation……………………………………………………………………..4 Part 2: Target Market Segmentation……………………………………………………6 Part 3: Marketing Objectives……………………………………………………………….8 Part 4: Product positioning………………………………………………………………….9 Part 5: Marketing Mix…………………………………………………………………………10 Part 6: Implementation Plan………………………………………………………………..12 Part 7: Financial projections
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