SOREN CHEMICAL CASE ANALYSIS INTRODUCTION Case is about the company Soren Chemical and marketing swimming pool clarifies to the B2C market. Initially this company was in B2B. The B2B pool clarifier names Kailan MW and it is sold to Commercial Pools and Water Parks. Kailan MW has USPs like: 1. Attacks organic contaminants which can escape conventional filters 2. Larger effective period 3. Lower quantity required In September 2006, Soren Chemical had launched Coracle, a new water clarifier
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Case: Soren Chemical 1. How do the needs of pool professionals and residential customers differ? ● Pool Professionals o Cloudy water in the commercial market were waterborne disease and swimmer safety o (Typically bought supplies from the wholesale distributors) ● Residential Customers o Emphasized aesthetics and perceived cleanliness. o (Approximately 80% of consumers maintained their own pools and generally purchased supplies
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Q1. What is the case about? A1: Marketing Swimming Pool Clarifiers to the Business and Consumer market. Q2: What is the name of the B2B chemical and to whom is it sold? A1: The B2B Pool Clarifier is names Kailan MW and it is sold to Commercial Pools and Water Parks. Quantitatively, to pools larger than 1 Million Gallons. Q3: What are the USPs of Kailan MW. A3: - Attacks organic contaminants which can escape conventional filters. - Larger effective period. - Lower quantity required. One gallon
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4188 REV: NOVEMBER 30, 2011 V. KASTURI RANGAN SUNRU YONG Soren Chemical: Why Is the New Swimming Pool Product Sinking? Jen Moritz grimaced as she reviewed the February 2007 sales report for her company’s new Coracle product. In September 2006, Soren Chemical had launched Coracle, a new water clarifier for use in small recreational and household swimming pools. Moritz was responsible for marketing the new clarifier, which she believed was a superior product, but the results so far were discouraging
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Decision Soren Chemical is unprepared to compete in the personal pool market. Soren Management must plant their flag as the provider of the safest and cleanest pool environments for small bath pools. They should immediately adopt and execute a coordinated marketing campaign aimed at educating their customer base and thereby establish Soren Chemical as the trusted brand in the pool chemical market. Soren could continue to rely on their reputation as a producer of top tier chemical products, and rely
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------------------------------------------------- Student Name Soren Chemical: Why Is the New Swimming Pool Product Sinking? When the initial annual goal of $1.5 million was set, it seemed to be realistic. Of the 9 million residential pools in the United States, 80% maintain their own pools providing 7.2 million pools in the market who are maintained by the owner. Additionally, the other 20% who do not maintain their own pools use some sort of service professional, and while they are not purchasing
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lan | SoRen Tea | Marketing Analysis and Strategy | | | | | | | Table of Contents 1.0 Executive Summary………………………………………………..... 3 2.0 Situational Analysis…………………………………..…….. …….... 4 2.1 Market Summary………………………………………..…………... 4 2.2 SWOT Analysis……………………………………………………... 6 Strength……………………………………………………….. 6 Weakness……………………………………………………… 6 Opportunities………………………………………
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Red Cabbage Juice; an Accurate or Not So Accurate Indicator for pH Tammy Daniel BIOL2101 9/28/12 Ms. Hunter INTRODUCTION The pH scale is based on the number of hydrogen ions in a solution. The actual concentration of hydrogen ions, [H+], and hydroxyl ions [OH] in moles per liter are indicated for each pH value noted. Acidity and alkalinity can be demonstrated on the pH scale, which ranges from zero to fourteen. Anything less than seven is acidic and anything greater than seven is basic
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Technological Environmental Innovations Joseph Huber Der Hallesche Graureiher 2005-1 Martin-Luther-Universität Halle-Wittenberg Institut für Soziologie 2005 Martin-Luther-Universität Halle-Wittenberg Forschungsberichte des Instituts für Soziologie Emil-Abderhalden-Straße 7 D-06108 Halle (Saale) Postanschrift: 06099 Halle (Saale) Telefon: 0345 /5524251 Telefax: 0345 /5527150 e-mail: institut@soziologie.uni-halle.de Druck: Druckerei der Martin-Luther-Universität Halle-Wittenberg
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LARSEN & TOUBRO History of development Larsen & Toubro is a multinational conglomerate with headquarter in Mumbai, India. The legacy started in 1938, a year before the start of World War II, two Danish engineers Søren Kristian Toubro and Henning Holck-Larsen arrived in India to set up a small office to represent a dairy equipment manufacturer from their home country. In 1939 due to start of the World War II, imports were restricted, which forced to engineers to shut their business, by that time
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