NEW! Hands-on cases and projects: There's no better way to learn about MIS than by delving in. The hands-on practice this text offers through its cases and projects gives students the practice they need to better understand the concepts and applications of MIS. NEW! The Association to Advance Collegiate Schools of Business (AACSB) connection: This text supports the efforts of AACSB to encourage assessment-based education. By using this test, professors can prove that by AACSB standards they
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Case Study 1 Business Problem-Solving Case Soundbuzz’s Music Strategy for Asia-Pacific Question 1 Analyze Soundbuzz and its business strategy using the competitive force models. What strategies did it develop for dealing with competitive forces? Answer The competitive force models have four concepts which are new market entrants, substitute product and services, suppliers and customer. Soundbuzz company in term of product and service, they improving their service by create the technology that
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