in a global business environment NEW! Engaging Middle Eastern, Australian and Asian company cases: These new case studies are featured in each chapter, creating a more global learning experience Case Study - Soundbuzz's music strategy for Asia-Pacific p145 Case Study - Modernization of NTUC Income, one of Singapore's largest insurers p102 Opening Case - Al-Mansour Automotive: IT-enabled success p507 Interactive Session - Albassami's job is not feasible without IT
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Case Study 1 Business Problem-Solving Case Soundbuzz’s Music Strategy for Asia-Pacific Question 1 Analyze Soundbuzz and its business strategy using the competitive force models. What strategies did it develop for dealing with competitive forces? Answer The competitive force models have four concepts which are new market entrants, substitute product and services, suppliers and customer. Soundbuzz company in term of product and service, they improving their service by create the technology that
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