South Delaware Coors, Inc. Overview Larry Brownlow has an opportunity to invest in a distributorship for Coors beer in the South Delaware area. He has a $15,000 budget for research that he can purchased from a research supplier called Manson and Associates to help him make this decision. Larry also has a $500,000 trust fund coming available to him soon and the option to borrow $400,000 from family members and an additional $400,000 line of credit with the bank. Recommendation We have concluded
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Economic conditions Limited funds are available for research purposes. Larry has $15,000 available for research purposes while the whole research needs $18,549.50 2. Cultural and social values Coors is very famous to the public with a good brand name. The consumption of beer products in Delaware counties is very important for decision making 3. Political and legal issues Coor’s corporate management was seen some customer to hold antiunion beliefs, and some other consumers perceived
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Economics of Money, Banking, and Fin. Markets, 10e (Mishkin) Chapter 6 The Risk and Term Structure of Interest Rates 6.1 Risk Structure of Interest Rates 1) The risk structure of interest rates is A) the structure of how interest rates move over time. B) the relationship among interest rates of different bonds with the same maturity. C) the relationship among the term to maturity of different bonds. D) the relationship among interest rates on bonds with different maturities. Answer:
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South Delaware Coors Case South Delaware Coors Larry Brownlow was just beginning to realize the problem was more complex than hethought. The problem, of course, was giving direction to Manson and Associates regarding which research should be completed by February 20, 1989, to determine market potentialof a Coors beer distributorship for a two-county area in southern Delaware. With data fromthis research, Larry would be able to estimate the feasibility of such an operation before theMarch
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Apply for the South Delaware Coors distributorship. Obtaining a distribution license for Coors beer will become profitable. The business problem facing this decision is whether or not becoming a Coors distributor is a feasible business plan. There are several aspects to a feasible business. To answer the business problem following research questions must be answered: what is our market’s demand for beer, how much revenue can we expect, what price should we charge, and what will the total costs be
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South Delaware Coors, Inc | | | Case # 4 South Delaware Coors, Inc. 10/28/2008 Problem Statement Which research studies should Larry ask Mason and Associates to complete? Upon consideration of the research study results, is this new business venture a go? Alternatives Larry has several different options to choose from with respect to research studies that can be completed. As long as he stays at or under his $15,000 budget he can request that any combination of studies
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South Delaware Coors Inc. Case Study Analysis Executive Summary: Larry Brownlow is a full time MBA student who will be graduating soon. Larry decided to pursue his MBA because he wants to be a business owner and has a trust worth $500,000 that will soon be available to him. Larry has recently come across an opportunity to apply for a Coors beer distributorship. Before Larry applies for the distributorship he must first figure out if this is a good business decision. Due to Larry being a full
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South Delaware Coors, Inc. Overview Larry Brownlow has an opportunity to invest in a distributorship for Coors beer in the South Delaware area. He has a $15,000 budget for research that he can purchased from a research supplier called Manson and Associates to help him make this decision. Larry also has a $500,000 trust fund coming available to him soon and the option to borrow $400,000 from family members and an additional $400,000 line of credit with the bank. Recommendation We have concluded
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Elliott Nelson South Delaware Coors Distributor * Strategic problem * Larry wants to buy a wholesale distributor of Coors * Has gone to Manson and Associates to conduct research on the plan to decide how to proceed * Given 9 different research opportunites to gain insight on the feasibility of the project * Limited funds can’t perform all studies, pick which ones are the best * Yes or no to opening plant * Cost * Issues * Cost
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SOUTH DELAWARE COORS, INC. INSTRUCTOR’S GUIDE TO YOUR CASE ANALYSIS1 Background South Delaware Coors, Inc. represents an interesting marketing situation for three reasons: the issue in the case is clear-cut while data needed to solve the issue requires conceptualization and insight; the case contains elements common to most feasibility decisions (estimates of industry demand, market share, investments, costs, and resulting performance are required); and the case requires students to develop actionable
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