SOUTHWEST AIRLINES CASE STUDY COMPANY OVERVIEW Southwest Airlines Co. (“Southwest”) is a major U.S. airline that primarily provides short haul, high frequency, point-to-point, low-fare service. Southwest was incorporated in Texas and commenced operations on June 18, 1971 with three Boeing 737 aircraft serving three Texas cities-Dallas, Houston, and San Antonio. Southwest has the lowest operating cost structure in the domestic airline industry and consistently offers the lowest and simplest fares
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Contemporary Moral Problems Steven DeCecco Utilitarianism is an ethical theory which explains that the morality of an act is dependent on the amount of utility that an action can produce. It states that one should act so as to maximize the amount of happiness in the world. The most clear criticism I believe against the Utilitarian principle is that it only looks on the consequences that an action can inflict to the majority of the people. By this, we can gather that Utilitarianism lacks concern
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Southwest Airlines 2002: An Industry Under Siege Harvard Business School: 9-803-133 Executive Summary Southwest Airlines in 2002 faced a serious of important management decisions after the 9/11 tragedy in order to continue the record breaking company growth that Southwest had experienced since the 1970’s. Southwest Airlines revolutionized the airline industry with what is known as the Southwest Effect: low cost fares, point-to-point service, “10 minute turnaround” and an enjoyable friendly
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South West Airlines The Mission of Southwest Airlines The mission of Southwest Airlines is dedication to the highest quality of Customer Service delivered with a sense of warmth, friendliness, individual pride, and Company Spirit ("The mission of," 2012). Southwest’s Strengths Southwest started out as a small airline only servicing three cities, Dallas, Houston and San Antonio, but my, how times have changed for this company. Southwest has flourished mainly because they have been able to
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Polygamy in the South West Hawaii Pacific University PSCI 1400 June 13, 2008 MCP Term 4-08 Article #4 Polygamy in the South West Polygamy has been a problem in our country for over one hundred and fifty years. In 1862 the first Anti-Bigamy law in the United States, The Morrill Bill, was signed by Abraham Lincoln. Our government has since passed several laws to discourage polygamy, and yet they still battle polygamist sects to this day. I believe that our government’s main concern is
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FEDERAL RESERVE BANK OF DALLAS Issue 2 March /April 2003 Southwest Economy . . . . . . . . . . . . . . . . . . . . . What Wages and Property Values Say About Texas Two principal factors determine which cities experience the most rapid economic growth: business investment and labor growth. Business investment is high in cities where productivity is high relative to the cost of production. Workers are most attracted to cities where the amenities and wages are high relative to the cost of
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SOUTHWEST AIRLINES Situation Analysis: Southwest Airlines was cofounded in June 1971 by chairman Herb Kelleher. Southwest started out with three planes and flew into and out-of three major cities in Texas: Houston, Dallas, and San Antonio(Coulter). Their mission was to offer passengers low rate air fare, convenient travel times, and a hassle free experience. Southwest wanted to be able to get its passengers to and from their destinations as quickly and as fun as possible. Southwest has accomplished
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S.W.O.T. Analysis Strengths Southwest Airlines has several key strengths that make the company leader in the airline industry. First and most important one is that the company was a low-cost leader. When the airline began operations in 1967, its strategy was focused on keeping cost low enough to enable Southwest to establish fares below the cost of driving a car over the same route. This has been a key to Southwest’s success through 2002. In addition, Southwest also focused on providing
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Southwest Airlines COM/530 Communications for Accountants March 24, 2014 Abstract Southwest Airlines is the most respected airline in the United States for their philosophy, mission, vision, and values. More than 38 years ago Rollin King and Herb Kelleher started in 1971 as a small 3 airplane carries operating with in Texas. Southwest has dedicated themselves with providing the highest quality of customer service, provides safe reliable air transportation service at a cost effective pricing
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Introduction: Southwest Airlines has carried more customers than any other U.S. airline for combined domestic and international passengers. Southwest Airlines is one of the world’s most profitable airlines, posting a profit for the 36th consecutive year in January 2009. Southwest has built a successful business on an unusual model: flying multiple short, quick trips into the secondary (more efficient and less costly) airports of major cities, using primarily only one aircraft type, the Boeing 737
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