ANALISIS PEMECAHAN MASALAH Dapat terlihat bahwa dalam menghadapi persaingan industri penerbangan yang semakin kompetitif, SWA harus melakukan perubahan strategi di semua lini. Penulis menyimpulkan perubahan strategi yang dilakukan SWA terbagi 3, yaitu operasi, sumber daya manusia dan marketing. Pada akhirnya, pilihan-pilihan stategi inilah yang menentukan SWA sebagai maskapai penerbangan jarak pendek tersukses sepanjang 30 tahun. Operation Strategy * Pemilihan airport kelas menengah dimana
Words: 427 - Pages: 2
Southwest Airlines Julie Cortez-Knapp Management 103 Week 1/May 25, 2013 Instructor Holly Andrews Southwest Airlines The corporate culture of Southwest Airlines has changed over the years. From a culture of hot pants wearing flight attendants; who were liable for any telecom contest with passengers. Emerging to shared goals, shared knowledge and mutual respect for the national company. In order to relieve workers from the high stress environment;
Words: 483 - Pages: 2
into the culture of the South, but to experience it from firsthand testimonies and other sources of literature. We read the books Lookaway, Lookaway, by Wilton Barnhardt, Deep South by Paul Theroux, South and West by Joan Didion, and “Revelation” by Flannery O’Connor. Throughout the reading of Lookaway, Lookaway, we diagnosed each character and contrasted them to how a Northerner would act. This helped us in the next book to see the big picture because in reading Deep South, we were asked to identify
Words: 1160 - Pages: 5
Case: _______Southwest Airlines 2002___________ Name____Kacey Kurtz__________________________ Southwest Airlines is currently competing in the airline industry. The company’s currency strategy is to carefully advertise its image so that consumers can clearly differentiate Southwest Airlines from other airlines. Southwest Airlines does this by being the only low fare, high frequency, short-haul, and point-to-point carrier in America. Southwest Airlines low fares creates brand equity
Words: 1415 - Pages: 6
Southwest Airlines in 1966 started off as a small commuter air service owned by an entrepreneur named Rollin King. After over hearing business men complain about there routine drive between San Antonio, Dallas, and Houston Texas. After overhearing these complaints in 1967 King filed papers to incorporate the new airline and submitted an application to the Texas Aeronautics Commission for the new company to begin serving Dallas, Houston and San Antonio. After several years of legal problems from
Words: 841 - Pages: 4
.. The Mission of Southwest Airlines The mission of Southwest Airlines is dedication to the highest quality of Customer Service delivered with a sense of warmth, friendliness, individual “Our people are our single greatest strength and most enduring longterm competitive advantage.” Gary Kelly, CEO Southwest Airlines Time flies when you’re having fun! More than 38 years ago, Rollin King and Herb Kelleher got together and decided to start a different kind of airline. They began
Words: 2277 - Pages: 10
The determinants and Challenges in Supply Chain of Pharmaceuticals in South West Region Contents The determinants and Challenges in Supply Chain of Pharmaceuticals Fund and Supply Agency (PFSA) 1 Jimma Hub to Supply Quality Assured Essential pharmaceuticals to Health Facilities in South West Region 1 !Unexpected End of Formula 1. Introduction 2 1.1. Statement of the Problem 3 1.2. Study goal, objectives and indicators 3 1.2.1. Goal 3 1.2.2. Objective & Indicators 3 1.3. Hypothesis
Words: 2866 - Pages: 12
Title: the form of Budleigh Salterton beach is influenced by the processes acting upon it. Budleigh Salterton beach is stated on the south coast of Devon, England towards the western start of the World heritage Jurassic coast. It is a pebbled beach which the shapes of the pebbles being flat and oval as opposed to circular. The investigation was carried out in groups of 4 with individual participants doing different task, which was sorted randomly. The first take was measuring pebble size, to do
Words: 443 - Pages: 2
The Colonial Legacy in African Management: West Africa (1950s to 1970s) and South Africa (1990-2000s) Stephanie Decker sdecker@hbs.edu Abstract The colonial legacy in Africa has determined the development of management on the continent, as the comparison between the historical case of Africanisation in Ghana and Nigeria in the 1950s, 1960s and 1970s with South Africa in the 1990s and 2000s highlights. Despite the fact that Ghana and Nigeria were not settler colonies, when white managers were replaced
Words: 9904 - Pages: 40
