Introduction: JetBlue is a low-fare airline established in 1999 by David Neeleman, a veteran in airline start-up. By adopting a high frequency, short-haul, point to point strategy that leverage on technology advantage, together with an experience management board. In April 2002, JetBlue Management decided to price the IPO of JetBlue at despite that it was during one of the worst periods in airline history. The IPO was initially priced at $22-24 per share, it was later adjusted to $25 to $26
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Background info of Southwest Southwest Airlines Report The Southwest’s Secret "What happens if you have mechanical irregularities?" said Herb Kelleher, chairman of the board of Southwest Airlines. "With only one model airplane in your fleet, you can substitute one for the other."(Boeing News, 2002) Due to its target of domestic flight and it is not necessary to own long-distance planes which more fuel storage needed, for it is not profitable for low-fare airlines. Therefore, single
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Nicole Ferriss BA 301 Final Term Paper Section Number: 1/3/2015 Southwest Airlines Table of Contents Executive Summary………………………………………………………………….....pg. 1-2 Situation Analysis………………………………………………………………………pg. 3-8 Problem Analysis & Description……………………………………………………….pg. 8-12 Solutions, Evaluation & Recommendation……………………………………………..pg. 12-16 Implementation Plan……………………………………………………………………pg. 16-18 Success Metrics…………………………………………………………………………pg. 18-19 Bibliography……………………………………………………………………………pg
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Good and Bad Customer Service: Southwest Airlines and The Home Depot Case Analysis Broderick Pierce DeVry University Case Study: Effects of Good and Bad Customer Service Analyzing Southwest Airlines and The Home Depot Inc. Business situation Every organization deals with customers at some level, no matter what the inner workings are composed of. The absolute end result is satisfying the customer. Every single contact can either cultivate or corrode the relationship with a customer.
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Yuchen Sui MGT300 Management Update Report Southwest Dedicates New Heart Logo to Unhappy Workers Businessweek.com 9.8.2014 http://www.businessweek.com/articles/2014-09-08/southwest-dedicates-new-heart-logo-to-its-workers-amid-labor-dispute#r=read Summary: Southwest Airlines has been operating a lot worse than it did few years ago. Its high delay rate has caused frictions between front-line staff and executives. The airline is considering to introduce performance-based payments into the workers’
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AIRTRAN: ANALYSIS OF THE CASE AND STRATEGIC CONSIDERATION BMA 5013: Corporate Strategy Jacob Dreizin Rudiger Hesse Robert Martinez Lee Vu Hoang Nhat Victor Ka Sing Tsui Executive Summary On September 27th, 2010, Southwest Airlines announced its intention to buy AirTran Airways for $1.4 billion, with the merger being effected within two years. Although by number of planes, AirTran is just slightly more than one-quarter the size of Southwest, the number of routes that each airline presently
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3 * Company Introduction Situational Analysis 4-15 * External * PEST Analysis * Porter’s 5 Forces * Bargaining Power of Suppliers * Bargaining Power of Buyers * Threat of New Entrants * Threat of Substitutes * Competitive Rivalry between Existing Players * Competitor Landscape * Alaska Airlines * Southwest Airlines * United Airlines * Air Canada * Key Success
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ompany Case Notes Build-A-Bear: Build-A-Memory Synopsis This case illustrates the success that Build-A-Bear Workshop has achieved since its founding in 1996. A detailed description is given of the Build-A-Bear retail experience and why it is that both parents and children are drawn to this concept. Personalization, and not just customization, is the driving force. The case also highlights how founder Maxine Clark stays in touch with the customer and the employees. For Clark, management-by-walking-around
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their internal and external environment as part of the strategic plan process. There are numerous organizations using environmental scanning to develop their strategic plan. Today the author will look at three successful companies, which are Southwest Airlines, Target, and Whole Foods Market. The purpose of this paper is to gain insight into the corporation’s competitive advantage, measurement guidelines, and how it contributes to their strategic effectiveness. Additionally the author will discuss
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Introduction In the April 1st, 2002 edition of Barron’s, a tag line in the “Marketweek” column reads, “Airlines and other money-losing companies.” 1 This tag line reflects the intense rivalry and the massive financial losses undergone in the airline industry in the past few months due to the economic recession and the 9/11 terrorists attacks. Amidst this airline industry malaise, however, JetBlue Airlines (”JetBlue”) launched service in February 2000 and generated over $41 million in profits in 2001.2
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