The Mission of Southwest Airlines The mission of Southwest Airlines is dedication to the highest quality of Customer Service delivered with a sense of warmth, friendliness, individual “Our people are our single greatest strength and most enduring longterm competitive advantage.” Gary Kelly, CEO Southwest Airlines Time flies when you’re having fun! More than 38 years ago, Rollin King and Herb Kelleher got together and decided to start a different kind of airline. They began with
Words: 2277 - Pages: 10
Integrating Culture and Diversity in Decision Making: The CEO and Organizational Culture Profile Jalisa Williams Dr. Erica Gamble BUS 520 Leadership and Organizational Behavior November 6, 2013 All about Southwest Southwest Airlines (SWA) was founded by Rollin King and Herb Kelleher in 1967. Southwest got its start in Texas and has since become one of America’s most admired companies. The road of establishing Southwest was not an easy one. The company who first wanted to service within
Words: 1147 - Pages: 5
industry. The case demonstrated how Southwest had been profitable and was able to expand for many years, while still maintaining a low-cost services. Let’s face it, all the providers in this industry do the same thing: They transport their customers from point A to point B through air travel. Southwest’s leadership realized they had to focus on a particular part of their customer base and use their service management to set them apart. Their organizational behavior had to demonstrate the company’s
Words: 1234 - Pages: 5
Southwest Airlines: The Melding of Values, Communication, and Culture Southwest Airlines: The Melding of Values, Communication, and Culture Southwest Airlines states their mission as, “The mission of Southwest Airlines is dedication to the highest quality of Customer Service delivered with a sense of warmth, friendliness, individual pride, and Company Spirit” (Southwest Airlines, “Mission”, 2012, para.1). Along with a work environment that is stable with ongoing learning
Words: 822 - Pages: 4
Southwest Airlines Case Study After the acquisition of AirTran, Southwest Airlines (SWA), a company with years of profitability in airline industry is now facing challenges in both external and internal environment. The strength of success in marketing strategy and organizational management and the threats from uncertainty environment exist at the same time. This paper is a brief analysis of the company’s strategy and estimated future performance. External Environment Airlines in United States
Words: 2339 - Pages: 10
Organizational Behavior and Communication Name COM/530 Date Instructor Name Southwest Airlines This paper focuses on the mission, vision, and values that Southwest Airlines Co. upholds. The vision, mission, and values of Southwest Airlines Co. form the key basis of its philosophy. More so as an integral part of customer care, the airline has managed to create positive relationship with its clientele over the past few years. Philosophy Southwest Airlines Co. is one of the best performing
Words: 939 - Pages: 4
is merely the positions within organizations that set goals and expectations for its members to achieve. Leadership is the way in which management will motivate its members to achieve those goals and expectations. Management is the place in the organizational structure that affords a person the ability to lead. Leaders are the people who are able to efficiently and effectively achieve the goals of the organization by motivating its members. In order to better understand what the roles and responsibilities
Words: 1837 - Pages: 8
1. Provide a brief background of the CEO. Founded March 15, 1967 by Rollin King and Herb Kelleher, Southwest Airlines is currently the biggest domestic carrier by number of passengers serviced (Southwest Airlines, 2014). As of May 2013, the company has a market cap of approximately $9 billion (Forbes Magazine, 2013). Gary Kelly, who joined Southwest as controller in 1986, is the company’s current chairman, president, and CEO. Gary was born and raised in Texas and received a bachelor’s degree in
Words: 2147 - Pages: 9
Southwest Airlines Aquita Avant Communications for Accountants Com/530 February 3, 2012 Jon Zimmerman Abstract This paper examine the philosophy of Southwest Airlines, a phenomenal high performing organization that is known for it’s diverse cultural settings, by examining organizational culture, communication, and roles of conflicts derived through group communication. Organizational Culture An organizations’ culture develops from beliefs and values that are shared
Words: 1073 - Pages: 5
Southwest Airlines Case Study Allen Washington November 15, 2013 Management 5590 Fall 2013 Introduction This paper is to discuss the concept of Southwest Airlines and how it related to certain aspects of reading in the text. Areas that are discussed are culture, personality and emotional intelligence and how they relate to Southwest Airlines. Also, discuss how the CEO of Southwest Airlines, Gary Kelly, concepts relate to the text and if they are good or bad for Southwest
Words: 1065 - Pages: 5
