competitive advantage is achieved by using three key principles of strategic positioning, “Defining and communicating the company’s unique position, making trade-offs, and forging fit among activities.” (Porter) The goal of a unique positioning strategy depends on the organization’s ability to utilize distinct activities, specific talents, exclusive resources, etc. in such a way that will set it apart from the competition. Southwest Airlines’ strategy was to establish a unique position by offering low-cost
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What is an IPO and why is it such a big deal? Is this a good idea for JetBlue? Explain. When a privately held company makes its stock available to the general public for the first time on a securities exchange, this is known as the company’s Initial Public Offering (IPO). The IPO can consist of an initial issue of either debt or equity. The IPO process is also referred to as a private company “going public”. There are numerous benefits associated with going public. IPO benefits include enlarging
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Airline Cost Performance IATA ECONOMICS BRIEFING No 5 An analysis of the cost base of leading network airlines versus no-frills, low-cost airlines (LCCs) IATA Economics Briefing No 5: AIRLINE COST PERFORMANCE Mark Smyth Brian Pearce IATA, July 2006 Contents 00 Executive Summary 01 Introduction 02 The Low-Cost Challenge 03 Airline Cost Performance for US Airlines 04 Airline Cost Performance for European Airlines 05 Airline Cost Performance in Asia and South America
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SOUTHWEST AIRLINES CO. 2013 ANNUAL REPORT TO SHAREHOLDERS To our Shareholders: Our goals for 2013 were ambitious. We wanted to stay on track with our five Strategic Initiatives described below. We wanted to maintain our strong Brand, unique Culture, and award-winning Customer Service. We wanted to sustain our strong ontime performance and baggage handling. Finally, we wanted to improve our cost performance, achieve our profit requirement, and return value to our Shareholders. Just like in 2011
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Plane Wreck: The Airline Industry in 2001 - 2004 Between 2001 and 2003, players in the global airline industry lost some $30 billion, more money than the industry had made since its inception. The losses were particularly severe among the big six airlines in the United States (American Airlines, united, Delta, continental, US Airways, and Northwest). In 2002 these major airlines lost $7.4 billion and another $5.3 billion in 2003. Both US Airways and United were forced to see Chapter 11 bankruptcy
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Strategy for an Upstart Airline Joseph Deluca Table of Contents Overview……………………….. 1 Target Audience………………. . 2 SWOT Analysis…………… …… 2-4 MC Objectives………………….. 5 Strategic Plan…………………… 5 -6 The Budget……………………… 6 -7 Evaluation and Conclusion…….. 7 Citations…………………………. 8 Virgin America: Recreating the Airways How it’s Possible to Fly Low-Cost Luxury A Creative Marketing Strategy for an Upstart Airline By Joseph Deluca Overview Fledgling airline, Virgin America, is rethinking
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ERICA DIANA JEREMIAH (01130102), STRATEGY MANAGEMENT MGT 6303, ASSIGNMENT 2 EXECUTIVE SUMMARY Aviation industry is a highly competitive market, airlines needs to develop or possess good resources and capabilities to set a threshold among the industry. The airline that sets a new wave will gain the limitless opportunity as the game setter and industry’s leader. AirAsia is a Low Cost Carrier that has won many awards and global reputation. They had learned the importance to innovate good employee
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authorities. In addition, Kozlowski used corporate asset as personal treasury, such as pay for an expensive birthday party for his wife, and to purchase an expensive Manhattan apartment and world-class art collection. 3. Between 2002 to 2005, Southwest Airlines was the only
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UNIVERSITY OF INNSBRUCK Master Thesis Employee Branding How do brands affect employees? Master Program: Organizational Studies Author: Luisiana Garza Jordàn 0817703 Acknowledgements I would like to thank the University of Innsbruck for the education it has provided me for the past two years. During this program I have had the opportunity to grow professionally and personally. To my colleagues for sharing knowledge and experiences… Recognition should also go out to Evalueserve
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Ryanair Strategic Analysis And Recommendations For The Future Ryanair is the first budget airline in Europe. Based on the case study of Ryanair by Eleanor O’Higgins, a role of a management consultant is assumed to conduct a strategic analysis on the company. The report consists of the initial Environment Analysis conducted on Ryanair prior to the detailed strategic analysis that will be conducted in the future in order to provide the company with strategic recommendations for the future. The Environmental
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