Running head: “JET BLUE AIRLINES” JET BLUE Shelia Droze Strayer University BUS 599 Discuss the trends in U.S. airline industry and how these trends might impact a company’s strategy. The trends in the U.S. airline industry consist of changing customer demands, new and improved technology, cost pressures, expanding domestic and international services, reduction of operating cost and efforts to increase revenue within the airline industry. The most recent trend is to lease
Words: 850 - Pages: 4
Organizational Behavior and Communication - Southwest Airlines University of Phoenix COM/530 Organizational Behavior and Communication - Southwest Airlines Culture, Values, and Communication Southwest Airlines (SWA) is a company of more than 37,000 employees (Southwest Airlines, 2011). It has been recognized as: #1 and #2 by Fortune magazine’s “100 Best Companies to Work for in America”; the only airline to win the Triple Crown (#1 in most on-time flights, least lost baggage, and fewest
Words: 1044 - Pages: 5
Lost bags at baggage claim, delayed flights, crowded airports and worse overbooked flights; this is all part of the traveling experience, especially when it comes to airlines. No matter which airline it is they all tend to be the same. One airline is out to change that, through lower prices and even better, a focus on you the customer. That company is JetBlue led by its visionary Founder and CEO David Neeleman. Neeleman believes so strongly in delivering customer value to his passengers that he often
Words: 3980 - Pages: 16
This dissertation will compare and contrast two companies one international (Lufthansa Airlines) and the second national (Southwest Airlines). Southwest Airlines executed a strategy constructed to achieve a favorable outcome for the organization. The calculated plan starts with the directive to contribute to each aspect of the business: consumers, technology, facilities, and aircrafts. Southwest Airlines plan to gather consumer devotion by offering low cost merchandise and amenities for corporate
Words: 849 - Pages: 4
Company Rollin King and Herb Kelleher formed southwest Airlines in 1971. In the same year, the company began services to three Texas cities of Houston, Dallas, and San Antonio. Today, Southwest Airlines operates 537 Boeing 737 aircraft, flies to 68 cities in 35 states. The company plan to service Panama City Beach in 2010. In 2009, the company had about 35,000 employees (Southwest Fact Sheet, 2010). Historical Milestone: • 1971 Southwest Airlines began services between Dallas, Houston, and San
Words: 315 - Pages: 2
Running Head: JET BLUE AIRLINES & BEYOND Jet Blue Airlines & Beyond Rashed Sulaiman Burgess Business 599 Strategic Management Leonardo Serrano Strayer University April 18, 2012 Introduction The life’s lessons and advice that David Neeleman experienced earlier in life, shaped him into the man that he is today. He thought about one day being the leader of his own business entity. While working at a grocery store he
Words: 1902 - Pages: 8
Five Forces model of Airline Industry Air travel has changed the way people live and experience the world today. The airline industry is a strategic sector that plays a fundamental role in the globalization of other industries since it promotes tourism, world trade, foreign investment and, therefore, leads to economic growth. However, all airlines within the industry operate in a highly dynamic environment where various legal, social, technological and economic forces interact with each other
Words: 1218 - Pages: 5
Case Study – Denver International Airport Baggage Handling System – An illustration of ineffectual decision making Synopsis Dysfunctional decision-making is the poison that kills technology projects and the Denver Airport Baggage System project in the 1990’s is a classic example. Although several case studies have been written about the Denver project, the following paper re-examines the case by looking at the key decisions that set the project on the path to disaster and the forces behind those
Words: 4958 - Pages: 20
JetBlue Airways: Starting from Scratch In 1999, a group of experienced individuals in the airline industry came together to start a brand new company, JetBlue Airways. JetBlue decided that its strategy was going to be very similar to Southwest Airlines (low cost airline), but focus more on technology by providing the customer with a better experience and ensure more productivity from the aircraft. The company decided that its home base was going to be JFK, with a potential of 2.5 million passengers
Words: 2152 - Pages: 9
Southwest Airlines’ Motivational Profile PSY/320 Southwest Airlines’ Motivational Profile According to Merriam-Webster (2011), the definition of motivation is “a motivating force, stimulus, or influence” (p. 1). Based on Johmarshall Reeve’s Understanding Motivation and Emotion, this definition is widely customary by many psychologists, but what psychologists cannot agree on is what causes motivation. In fact, this topic has been on a rollercoaster ride over many
Words: 2813 - Pages: 12
