Southwest Airlines, owned by Southwest Airlines Company, is a passenger airline primarily operating in the United States. Based on information in their annual stockholders report (Southwest Airlines, 2012), they provide scheduled air transportation for passengers departing and arriving from 103 cities in 41 states. This is limited compared to some of the larger airlines. The airline is the largest US domestic airlines based on the total number of originating passengers boarded. This does not mean
Words: 1311 - Pages: 6
SOUTHWEST Strengths, Weaknesses, Opportunities and Threats (SWOT) Location of Factor | TYPE OF FACTOR | | Favorable | Unfavorable | Internal | Strengths -High capacity usage -Named the best low cost airline leader for the last three consecutive years -Diversity in upper management -Revenues increase by 8 percent to 94 billion in fiscal year 2003 -Net income increased 83 percent to $402 million in fiscal year 2003 -Dominates the short haul segment of airline
Words: 475 - Pages: 2
Study Southwest Airlines 1. Resources a. Tangible Resources: Tangible resources are the physical and financial assets that an organization must need to create value for its customers (Dess, Lumpkin, & McNamara , 2014). Examples are as follows: i. The size of Southwest’s fleet was 694 Boeing 737 by the end of 2012. ii. Southwest Airlines has 35,000 employees. (Attendants, Pilots, ground crew, etc.) iii. Contracted hubs that Southwest Airlines fly in
Words: 1417 - Pages: 6
Strategic Profile and Case Analysis Purpose In the airline industry competitors have to work hard to maintain market share and even more to increase their share. Southwest Airlines has become the market share leader in terms of passengers carried with the simple strategy: “low-cost/low-price/no-frills.” They have done an excellent job in implementing and executing their strategy elements. Some of the most crucial executions in the Southwest strategy are their point-to-point scheduling of flights
Words: 2295 - Pages: 10
Submitted By: Group G2 ------------------------------------------------- SOUTHWEST AIRLINES 2008 ------------------------------------------------- (Case Analysis) Problem Statement: How can Southwest Airlines maintain its low cost leadership in the industry by making the strategy sustainable against the competitors that are emerging strong without compromising on the quality of customer service? External Analysis: Pest Dimensions | Effects on the case | Political | * 9/11 Attack,
Words: 1058 - Pages: 5
| Section 4 | Southwest airlines 2008 | Case analysis for Southwest Airlines by Group 1, Section 4 | 1. Problem Statement Should Southwest Airlines expand operations into new markets? 2. PESTCL Political * Low entry barriers due to Open Skies agreement with European countries * Successive wars and acts of terrorism resulting in low passenger preference to air travel Economical * High fixed cost industry with low net profit margin * Passing of Airline deregulation act of
Words: 613 - Pages: 3
Status Analysis Southwest Airlines is a true American success story. In 1971, they began as a small company which was only able to service Dallas, Houston, and San Antonio, Texas. They have come from being a small operation consisting of only three airplanes in three cities to being one of the largest airlines in the United States operating 530 aircraft1 across 32 states2. In the past, their success has been directly tied to their commitment to customer service. Southwest Airlines, hereafter SWA
Words: 2306 - Pages: 10
Southwest Airlines MGMT 420 Abstract Since the early 1980’s the number of passengers travelling via airlines has increased drastically. The airlines all went through a troubling time when the Deregulation Act of 1978 came into effect. It opened doors for more competitive airlines to be built and created a competitive environment for the airlines. Southwest Airlines since it was developed has had numerous challenges to overcome and to operate. Since those challenges have depleted it has risen
Words: 2956 - Pages: 12
behavioral theories, and creates a change strategy for Borders Book to save the company assuming the failure did not take place yet. Part One A- Southwest Airlines Objective, Mission, and Vision Southwest Airlines was founded in March 15, 1967 by Rollin King and Herb Kelleher, ("About Southwest"). They wanted to start a different airline that advocated for the people. Their objectives were to get passengers to their destinations when they wanted to be there and for the lowest fare possible
Words: 1986 - Pages: 8
Southwest, Inc. Case Analysis COMPANY NAME: Southwest Airlines Co, Inc. INDUSTRY: Southwest Airline, Inc. COMPANY WEBSITE: (http://www.southwest.com/html/about-southwest/history/fact-sheet.html) COMPANY BACKGROUND: Southwest Airlines traces its roots to the March 15, 1967 incorporation of Air Southwest Co. by Rollin King and Herb Kelleher to provide service within the state of Texas. Southwest Airlines was incorporated in Texas and commenced Customer Service on June 18, 1971, with three
Words: 2649 - Pages: 11
