NORTH SOUTH UNIVERSITY Southwest airlines: staying ahead in the pricing game ASSINGMENT NO: 3 NAME: RIFFAT AL IMAM ID: 1030234530 COURSE: MKT 202 SECTION: 1 SUBMISSION DATE: 8-3-11 SUBMIT TO: M.A. SADAT SHIMUL ANS TO QUESTION NO 1 Southwest airline is one of America’s most successful air lines. It started its journey in 1970s.From the very beginning it has paid special attention to its pricing strategy. Southwest’s traditional pricing strategy has been low price strategy
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Southwest Airlines Case Analysis Philemon Ngadigui BUS 478 Cases in Strategic Mgt. November 17, 2012 Introduction The mission of Southwest Airlines is dedication to the highest quality of customer service delivered with a sense of warmth, friendliness, individual pride, and company spirit. a little more than forty years ago, Rolling King, owner of a small commuter airline, and Herb Kelleher, King’s lawyer, got together and decided to start a different kind of airline that would
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Memorandum TO: FROM: DATE: September, 27 2013 RE: One-Page Memo on JetBlue Case Study The purpose of this memorandum is to discuss the JetBlue case study, and review my answers to the specified questions. I will elaborate as to which price I believe JetBlue should choose for their initial public offering (IPO), and why JetBlue should choose that price. The first step in determining JetBlue’s IPO price is analyzing specific ratios of publicly traded competitors in JetBlue’s
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Introduction Both Southwest Airlines and Semco are successful organizations in their own market segments despite the economic struggles in 1980’s and 1990’s. Southwest Airlines began operating in 1971, its primary operating philosophy is low fares and lots of flights. Much of organization’s success is due to the willingness of its leadership to be innovative. Semco founded by Antonio Semler in 1912, was traditionally managed industrial equipment company. SEMCO is located in Sao Paulo, Brazil
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Dhian Ayu Paramita Management Control System Assignment 12/335910/EK/19096 Discussion Questions -- Case 3.1 Southwest Airlines Corporation Question 1 : What is Southwest’s strategy? What is the basis on which Southwest builds its competitive advantage? One of the goals of the company is to achieve its goals which can be seen through the Vision. Southwest’s Vision “ To become the World’s Most Loved, Most Flown, and Most Profitable Airline” can be achieved by planning
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layers of culture that are evident in this case Information systems development: AirTran uses Navitaire as reservations system vendor while Southwest uses Sabre to better accommodates international flights. Also, AirTran uses online travel agencies for ticket distribution while Southwest sells its tickets via telephone and its website. Management and strategy: Southwest airlines have a different approach in managing and training its employees. Also Southwest culture focuses on employees and customers
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Southwest Airlines has been profitable since 1973â�"an enviable record no other U.S. airline can match, let alone beat. Much of the credit for the airline's enduring success goes to CIO Herb Kelleher, an affable, hard-driving leader whose fun-loving personality pervades the entire organization, top to bottom. After all, how many airlines have the ticker symbol LUV or paint Seaworld's "Shamu the Whale" on a jetliner? The history of Southwest reflects its CEO's tenacity. Kelleher had a law practice
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Southwest Airlines Group Assignment December 3, 2011 Group Two: Cleveland State University Marketing Strategy MBA Fall 2011 Professor: Rama Jayanti, PhD How has SWA (a) responded to the “Shuttle By United” initiative (half page 5 points); and (b) what assessments can be made about SWA’s market and financial position on competitive routes based on 1994 4th quarter results (half page 5 points)? On October 1st, 1994 when United Airlines introduced their “Shuttle By United” high-frequency
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in order for it to last forever. While some may disagree that “LUV” can’t last forever, when it comes to relationships, the “LUV” that is in question is Southwest Airlines. What once was a small commuter air service, has now grown to be one of the largest and most successful major airline companies in the United States. So how did Southwest Airlines become so successful? It all began with the founders Rollin King, an entrepreneur, and Herb Kelleher, an attorney, who demonstrated strategic leadership
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Southwest’s strategy? How would it answer the question: “What business are we in”? Why has it been so successful so long? In short, Southwest pursued a customer - driven strategy. However, this strategy is composed of many different components. By definition a customer – driven strategy is created to cater to the customers’ needs. With this approach Southwest aimed to not only gain customers from their competitors, but to also continue to grow by continuously delivering greater value. Their
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