Unit 8 Assignment: Case Study Analysis Read “Taking Responsibility: High-Flying Labor Relations at Southwest Airlines” at the end of Chapter 14. Answer the three questions at the end of the case in a 2-3 page paper. Follow the project guidelines below. Requirements: 1. Click to use the Case Study Template (also available in Doc Sharing). 2. Complete a 2-3 page paper (not including the title page and reference page). 3. Answer each question thoroughly. 4. Demonstrate your understanding
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and communication. In aviation, communication is key for a successful flight schedule whether it is between the pilots and their crew, or the maintainers on the ground. An example of a failure of the Liverware interface is with the incident Southwest Airlines had with flight 812 on April 1st, 2011. This airline experienced rapid cabin decompression while climbing after takeoff. This was due to a piece of the aircraft skin which was 60 inches long and 8 inches wide opening up mid flight and
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handling, and cabin amenities including food and beverages, among other passenger-related costs. With the recent spate of cost cutting, where ticket commissions to travel agents have been eliminated by the major airlines (with the exception of Southwest Airlines), a cap of $100 commission on international flights, and drastic reductions in the quantity and quality of meals, variable costs have gone down. To counter the effects of the September 11, 2001 terrorist attacks, U.S. airlines have reduced
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use of budget terminal despite the higher cost. In the airport infrastructure as the supplier of this industry, Asia still does not have as many as such airports and terminals, indicating that the opportunity to reduce the cost is smaller in this case. Besides, in terms of the substitution power, Asia has lower force than the two counterparts. Asia has many countries that are separated by sea, indicating air transportation is the most efficient means compared to vessel. In Europe and US, however
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the future. INDUSTRY BACKGROUND Airline Industry The airline industry is very competitive with existing airlines having to compete with each other as well as with new entrants from time to time. For every success such as Singapore Airlines and Southwest Airlines, there are plenty of failures such as Pan Am, TWA, Swissair, Sabena, Ansett, People Express, Go, Buzz and so on. Major Characteristics There are three major characteristics of the airline industry namely its product nature, its expenditure
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Strategies to Fight Low-Cost Rivals * Nirmalya Kumar From the December 2006 Issue * Strategies to Fight Low-Cost Rivals Strategy & Execution HBR Article Executive Summary Reprint: R0612F Companies find it challenging and yet strangely reassuring to take on opponents whose strategies, strengths, and weaknesses resemble their own. Their obsession with familiar rivals, however, has blinded them to threats from disruptive, low-cost competitors. Successful price warriors, such as
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Meng Sun 860983816 Case study 1-EasyJet EasyJet, one of Europe’s leading low-cost airlines, has competitive advantages because it adopts an efficiency-driven operational model, creating brand awareness, and maintaining high levels of customer satisfaction. Also, it is important that easyJet was the first mover. Now easyJet is one of the leading low-cost airlines in Europe. All of the competitive advantages are sustainable. As its mission statement writes, “To provide our customer with safe
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see Getting A Grip On The Cost Of Gas and Fueling Futures In The Energy Market.) To be clear, all airlines do some hedging. But some companies hedge more than others. As such, they are better prepared, should oil prices skyrocket. For example, Southwest Airlines hedged as much as 85% of its annual fuel usage over the past six years. The move effectively locked in consumption at $26 per barrel of oil, which in turn saved shareholders an estimated $1.8 billion (from 1999 to
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Case Study JET BLUE 1) Jet Blue, with the motto of Happy Jetting not only fulfills the customers satisfaction rate, it sets the bar high. What do customers want when they fly abroad to another country or from one place to another? Cheap prices, comfortability, and a good service. With todays economy these are hard to offer in the market unless you are willing to pay the price. This is where Jet Blue plays the role. Jet Blues fuel efficient jets allow lower fuel costs which saves the customers pocket
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1. What are Yunna Lucky Air’s best options? Lucky Air chose to follow the model of the Southwest Airlines in the United States. Lucky Air is a domestic airline located in China. Because it is a low-cost and high-efficiency airline it doubled the amount of passengers since 2007. E-commerce was a risk Luck Air decided to take on because other airlines were now offering low-cost high-efficiency flights. E-commerce by definition is commercial transactions conducted electronically on the internet. This
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