years later it carried 20 million passengers and 10 years after that, in 2010, the number of passengers doubled to 45 million. This low-fare short-haul airline was no\t the first airline was not the first airline with these characteristics. It was Southwest Airlines, an American airline which was introduced in 1967 and still going strong in 2016. (Quintano, 2015) Low cost airlines can be defined as being practical in a way that different low cost airlines offer different services. Some low cost airlines
Words: 2299 - Pages: 10
Impact of web-based Sales on the airline industry | AbstractExpedia, Travelocity, Priceline, and Orbitz: examples of how the travel industry in general, but more importantly the airline industry, has taken a deeper turn towards the low cost affair that consumers have tried to accomplish with that specific industry for many years now. It is a proven fact that the competitive advantage has been taken away from the airlines as consumers have much of the information required at their fingertips
Words: 6330 - Pages: 26
ASSESSMENT FRONT SHEET LONDON SCHOOL OF COMMMERCE AND IT Programme: BTEC Higher National Diploma in Business Unit Title: Business Environment Unit Code-: Y/601/0546 Credit Value: 15 QCF Level: 4 Module Tutor: Dr. M K Newaz Email: mknewaz@yahoo.com SCOPE OF THE COURSEWORK Learning outcomes and criteria covered by this assignment: • All pass criteria (P1-P12) • All merit descriptors (M1-M3) • All distinction descriptors (D1-D3) Key dates
Words: 4678 - Pages: 19
JetBlue Airways: Managing Growth Louis Ekaterina Joshua Tausif - Problem Identification JetBlue Airways is currently a major competitor in the domestic airlines industry in the United States. In this industry, two types of competitors exist, legacy carriers and low-cost carriers (LCCs). The legacy airlines had long ago created the “hub-and-spoke” system, shuttling thousands of passengers to large airports (hubs) and using connecting
Words: 3963 - Pages: 16
Strategic Management January 9, 2012 Discus the trends in the U.S. airline industry and how these trends might impact a company’s strategy. Change is the only thing that is constant. The airline industry has been through many changes in the past ten years. The September 11 event of 2001 sparked many changes. Security has been strictly enforced and fuel prices are at an all-time high. Many air-line companies have implemented baggage fees to help recover from the rising fuel prices and
Words: 1514 - Pages: 7
------------------------------------------------- Ryanair: Strategic Analysis ------------------------------------------------- Ryanair: Strategic Analysis Principles of Marketing and Management Principles of Marketing and Management Table of Contents 1. Executive Summary 2. Issues and Outlook Profile 3. External Analysis 4. Internal Analysis 5. Strategy and Implications from Analysis 6. Action Plan Executive Summary Ryanair is a low-cost Irish airline operating
Words: 11927 - Pages: 48
How Airlines Compete William M. Swan July 2002 Abstract Airlines compete in city-pair markets. Each airline in the market plans a schedule of departure times and offers a series of fares. The minimum level of complication must deal with both time-of-day and at least two types of fares. Where customers find both needs met by both airlines, they choose based on secondary characteristics of the competitors, which we call quality. This simple model of the demand side leads to some compelling
Words: 5346 - Pages: 22
Analysis Low-Cost Carriers in Europe Julian Geiger, Michael Schlottke, Marcus Schrade MGT 6753 Industry Analysis Low-cost carriers in Europe Industry Overview The market for low-cost carriers first emerged in the US with Pacific Southwest Airlines, pioneering the concept in 1949. The European market did not really develop until aviation deregulation came into effect in the 1990’s, making flights affordable for a wider range of customers. Building on the inclining demand for cheap
Words: 2540 - Pages: 11
PEST Analysis: The Indian Airline Industry A PEST analysis is an analysis of the external macro-environment that affects all firms. P.E.S.T. is an acronym for the Political, Economic, Social, and Technological factors of the external macro-environment. Such external factors usually are beyond the firm's control and sometimes present themselves as threats. For this reason, some say that "pest" is an appropriate term for these factors. Let us look at the PEST analysis of the Indian aviation
Words: 10702 - Pages: 43
Internal And External Factors Controlling Ryanair Commerce Essay The following report analyses how internal and external factors control to the strategy that Ryanair Plc is following. This report undertakes a detailed study of Ryanair which include a brief outlining of the company’s products and services. Mission, vision and values of the airline will be also explained. It evaluate company’s current strategy and the management of that strategy. It also gives a brief evaluation of Ryanair’s financial
Words: 4448 - Pages: 18
