Organizational Behavior and Communication - Southwest Airlines University of Phoenix COM/530 Organizational Behavior and Communication - Southwest Airlines Culture, Values, and Communication Southwest Airlines (SWA) is a company of more than 37,000 employees (Southwest Airlines, 2011). It has been recognized as: #1 and #2 by Fortune magazine’s “100 Best Companies to Work for in America”; the only airline to win the Triple Crown (#1 in most on-time flights, least lost baggage, and fewest
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dissertation will compare and contrast two companies one international (Lufthansa Airlines) and the second national (Southwest Airlines). Southwest Airlines executed a strategy constructed to achieve a favorable outcome for the organization. The calculated plan starts with the directive to contribute to each aspect of the business: consumers, technology, facilities, and aircrafts. Southwest Airlines plan to gather consumer devotion by offering low cost merchandise and amenities for corporate America
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of the Company Rollin King and Herb Kelleher formed southwest Airlines in 1971. In the same year, the company began services to three Texas cities of Houston, Dallas, and San Antonio. Today, Southwest Airlines operates 537 Boeing 737 aircraft, flies to 68 cities in 35 states. The company plan to service Panama City Beach in 2010. In 2009, the company had about 35,000 employees (Southwest Fact Sheet, 2010). Historical Milestone: • 1971 Southwest Airlines began services between Dallas, Houston, and
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Running Head: JET BLUE AIRLINES & BEYOND Jet Blue Airlines & Beyond Rashed Sulaiman Burgess Business 599 Strategic Management Leonardo Serrano Strayer University April 18, 2012 Introduction The life’s lessons and advice that David Neeleman experienced earlier in life, shaped him into the man that he is today. He thought about one day being the leader of his own business entity. While working at a grocery store he
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Five Forces model of Airline Industry Air travel has changed the way people live and experience the world today. The airline industry is a strategic sector that plays a fundamental role in the globalization of other industries since it promotes tourism, world trade, foreign investment and, therefore, leads to economic growth. However, all airlines within the industry operate in a highly dynamic environment where various legal, social, technological and economic forces interact with each other
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Case Study – Denver International Airport Baggage Handling System – An illustration of ineffectual decision making Synopsis Dysfunctional decision-making is the poison that kills technology projects and the Denver Airport Baggage System project in the 1990’s is a classic example. Although several case studies have been written about the Denver project, the following paper re-examines the case by looking at the key decisions that set the project on the path to disaster and the forces behind those
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Southwest Airlines’ Motivational Profile PSY/320 Southwest Airlines’ Motivational Profile According to Merriam-Webster (2011), the definition of motivation is “a motivating force, stimulus, or influence” (p. 1). Based on Johmarshall Reeve’s Understanding Motivation and Emotion, this definition is widely customary by many psychologists, but what psychologists cannot agree on is what causes motivation. In fact, this topic has been on a rollercoaster ride over many
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Our Airline WestJet Airline was founded in 1996 by Clive Beddoe and a team of people with the same thinking. WestJet airlines were started with the philosophy that just because you pay less doesn’t mean you should get less. Clive Beddoe and team started their journey with three aircraft fly to five destinations and 220 friendly WestJetters — a journey that would help them become a company of more than 8,800 passionate WestJetters flying one of the youngest fleets of Boeing 737 Next-Generation
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LEADERSHIP IN ACTION JetBlue's David Neeleman Reinvents an Airlines "As long as we can delight our customers, there's plenty of business for us" (BW Online, 2003) states David Neeleman, CEO of JetBlue, a small airline that serves mostly the eastern U.S. seaboard and is fast expanding to the western United States. Neeleman, a creative entrepreneur, has successfully navigated turbulent times with a no-layoffs strategy and expansion plans that target routes that other airlines drop. With more than
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1. Is the decision to build a new airport at Denver strategically a sound decision? 2. Perform an analysis for strengths, weakness, opportunities, and threats (SWOT) on the decision to build DIA 3. Who are the stakeholders and what are their interests or objectives? 4. Did the airlines support the decision to build DIA? 5. Why was the United opposed to expansion at Font Range Airport? 6. Why was the new baggage handling system so important to United? 7. What appears to be the single greatest
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