Case 37 – Baker Adhesives Background/Facts This case is about Baker Adhesives which is a small company that manufactures specialty adhesives in Newark, NJ. The setting is June of 2006. Baker Adhesives was a modest company founded by Doug Baker’s father who was a chemist and believed in flexible production systems. Baker Adhesives had recently forayed into international markets with a sale to Novo, a Brazilian toy manufacturer. Alissa Moreno was a sales manager and needed to meet with
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Stucke BIG GROUP CASE STUDY By Bhuiyan Shariful Kudret Demirkol Alam Mujub Ye Yu LONG ISLAND UNIVERSITY February 27th, 2012 INTRODUCTION The Big Idea Group (BIG) was created by Micheal Collins to help both inventors and corporations meet the innovation challenge. BIG partners with inventors and companies to identify, develop and bring to market innovative ideas. Before BIG Collins founded Kid Galaxy in 1994, a specialty toy company and became
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Sears, Roebuck and Co. vs Wal-Mart Stores, Inc 1. In the time highlighted in the case, Sears and Wal-Mart both had impressive ROEs for the retail industry. However, the retailing strategies of the two large department store chains vary. Wal-Mart operates as a discount retailer and even has a slogan of “Always low prices.” In contrast, Sears is a more traditional department store. Based on this distinction, Wal-Mart focuses on high turnover and less on profit margin. Wal-Mart and Sears offer
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Introduction Bob Stetzel, Vice President of Information Technology (IT) at Vermont Teddy Bear (VTB), walked a tranquil path from his car to his Shelburne, Vermont office early one morning in mid-February 2010. The landscape outside his office, and the White Mountains beyond, were blanketed in a coating of fresh snow. Just a few days before, the scene was not tranquil at all; a small army of nearly 2000 temporary employees had descended on the company’s multi-building campus to help process and
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Atavia Vigil Case #2 1. An opinion leader. Explain who and why. Be specific. An opinion leader is someone who has enough stature and respect from a large group of people. They have enough influence on others to influence other people’s opinions on certain issues, products, etc. The types of traits that makes a credible opinion leader are trustworthy, respectful, intelligent, convincing, etc. An example would be Beyoncé. Beyoncé is such a wide known loved celebrity that
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Frito Lay Company – Cracker Jack Case Analysis Carl James MBA:Marketing Strategy September 19, 2014 Frito Lay Company- Cracker Jack Case Analysis Case Recap Frito Lay, a division of PepsiCo Inc, has just purchased the Cracker Jack brand from Borden Inc. The company is a worldwide leader in the manufacturing and marketing of snacks, with products such as Ruffles Potato Chips, Fritos Corn Chips and Doritos found among its product mix. These well known company brands have seen it capture over
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Polaris Case Rui’s qualitative analysis External Factors Opportunities 1. Moving manufacture to China or Mexico would reduce cost and increase profitability 2. Increasing sales in International market 3. Easy to find well trained trades people in LCCs (China and Mexico) 4. Joint venture or acquisitions in LCCs for market growth would help Polaris get in. 5. Major demand for Side-by-Sides are from southern US (California and Texas) Threats 1. Economics slowdown in
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includes Sanrio boutique stores Sanrio merchandise has many different kinds of categories including stationery, school supplies, bags, accessories, room décor, candy, and plush characters. The global toys and games market grew by 2.7% in 2008 to reach a value of $60.8 billion. In 2013, the global toys and games market is forecast to have a value of $69.1 billion, an increase of 13.7% since 2008. Sanrio’s marketing strategy is to raise the sale revenues in the increasing market condition as well as
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Snap on Tools Case Study 1. Selling strategy is a major component of Snap-on’s marketing strategy. They developed certain strategies that attracted customers and expanded their market, their original selling strategy did not work and once they went to a more direct approach, customers started buying the product. The second component is that their basic commitment to direct selling has remained pretty much unchanged, even though the dynamics have changed over the years, the basic building
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Hemp plastic can easily substitute the existing plastic in products like cell phone chargers, blenders, sockets, laptop covers, etc. Currently, hemp plastic is being used to manufacture audio, video, toys, automobile parts and packaging materials. The Specialty Hemp fiber is one of the strongest natural fibers known to us. As scientists keep looking for ways to address the ecological damage that conventional plastics have caused, here is a material that can be manufactured to
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