Case Study Analysis : SaSa Presented By : Aashik Francis(01) Anand Chaturvedi(09) Anshul Jain(15) Aysha Hazel(30) Delshya Selvaraj(45) Hareesh Gundeeti(55) Introduction Situation Analysis Sa Sa Cosmetics is a very successful Hong Kong based discount cosmetics retailers. The case describes how Sa Sa became successful, culminating in its IPO in 1997. Since then, however, its fortunes have declined somewhat. Most big companies have faced a
Words: 2616 - Pages: 11
Introduction Indian Telecom Industry-Overview Indian telecom market is currently the most attractive telecom market with a lot of interest being shown by foreign players. Indian mobile industry is the fastest growing across the world adding 15-20 million new subscribers every month. The Indian telecommunication sector in India is the third largest sector across the globe and the second largest among the emerging economies of Asia. India's teledensity has improved from under 4% in March 2001 to
Words: 13631 - Pages: 55
creating a unique brand image based on a hip, comfortable line of clothing, and a “Made in the USA” slogan. Founded in California, American Apparel is a company that wants its customers to be comfortable in its merchandise, as well as in their own skin above all else. American Apparel offers clothing and accessories for men, women, children, and even pets. The vertically-integrated company prides itself on providing value to its customers, making them loyal shoppers of their brand. With over 150 retail
Words: 3258 - Pages: 14
Diamantopoulos, 2008). Before commencing this discussion, it is important to formulate an accurate understanding of this phenomenon. Jaffe & Nebenzahl defined COO as follows: ‘The country which a consumer associates with a certain product or brand as being its source, regardless of where the product is actually produced.’ (2006: 29). According to Herz and Diamantopoulos (2013) the association can relate to both the country of manufacturing or the geographical origin of the product. Dichter
Words: 3579 - Pages: 15
Business research methods Project ON Health Food Drinks Table of Contents 1. Problem Definition…………………………………………………………………....4 1. Background……………………………………………………………………4 2. Statement………………………………………………………………...........4 2. Literature Review………………………………………………………......................5 3. Approach to the problem……………………………………………………........ …11 4. Research design.....................................................
Words: 2385 - Pages: 10
Business research methods Project ON Health Food Drinks Table of Contents 1. Problem Definition…………………………………………………………………....4 1. Background……………………………………………………………………4 2. Statement………………………………………………………………...........4 2. Literature Review………………………………………………………......................5 3. Approach to the problem……………………………………………………........ …11 4. Research design.....................................................
Words: 2385 - Pages: 10
luxury brands presently, as well in the time to come. This is followed by a luxury potential determination of the Indian market both in terms of quantitative growth factors as well as qualitative initiatives. Post identification of the mindset of the Indian luxury consumer, we have conducted a synergetic strategy building exercise, in an attempt to make sure that there are actionable points, which will go on to ensure the best interplay between the 3 most important factors for a luxury brand, i.e.
Words: 3228 - Pages: 13
Xylys, Titan’s premium watch brand, and its foray into the Indian market. He had formulated several aspects of marketing mix strategies in the past to face diverse kinds of challenges. For Chakravarti, any challenge in the watch industry, especially in an emerging market such as India, was something he looked forward to, as it gave him immense satisfaction when he was able to find some insights. Xylys was a premium watch brand launched by Titan a few years ago; the brand was aimed at creating a unique
Words: 7510 - Pages: 31
Footwear Industry Local Vs Global Footwear Industry Local Vs Global A Secondary Research and Analysis on Local and Global Brands in the Indian Footwear Industry Submitted to: Prepared By: Chirag Bansal Deepti Tripathi(IMT-G)
Words: 4088 - Pages: 17
Brand Analysis: Bud Light Introduction In a competitive industry with multiple product options, beer companies are constantly looking for new ways to market their brand and attract consumers. Bud Light has emerged as a market leader through a successful understanding of their consumer’s behaviour. This report will analyze the major concepts in Bud Light’s marketing strategy that makes them “the number one light beer in the world” (Articlearn). Through their ability to develop a strong brand
Words: 4171 - Pages: 17
