Ruby’s is a nightclub formed by Lisa and Ruben, two musicians with Bachelor’s degrees in Business Administration. Lisa and Ruben want to take advantage of the e commerce opportunities using the latest technology tools, and also to gain a competitive edge in dealing with their customers. As an intern who was hired by them, I recommend the following based on the facts on findings. I have attached the spreadsheet of Ruby’s club customers who most are young executives and college students, mainly between
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. What are the issues in this case? List them in order of priority. Panning: Business planning helps you define an agreed route-map for your business. It identifies your key objectives for the next three-to-five years and how they will be achieved. A business plan gives directions and timelines in which to achieve your goals, and provides a guideline for your day-to-day operations and decisions. Sally Paul, rush into her decision, maybe getting nervous that she might lose her customers
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Question 1 The managers of Shangri-La believe that superior service is key to their differentiation strategy and they work to build a strong, service-based culture to ensure that each employee delivers service the “Shangri-La Way.” This culture encourages employees to go the extra mile and emphasizes the importance of acknowledging and fixing mistakes when made. The culture also encourages employees to take responsibility for customers’ satisfaction. Shangri-La Philosophy was to develop local
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Breaking Free from the Product Life Cycle Part A. Basic Concepts and Ideas 1. The established product life cycle dictates that after a period of introduction and growth, the product will mature and then gradually decline and lose its market share. There are proposed methods aimed at breaking this rise and decline model which utilized techniques called reverse positioning, breakaway positioning, and stealth positioning. 2. Each positioning technique is generally associated with a certain type
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IMC and Customer Satisfaction IMC and Customer Satisfaction In the Robinson Consultation Firm we plan to get our name out to our customer with some advertising. We will have some ads that will be located in the local newspaper to get us started. We will also use social media sites to get our name and services known. The newspaper will be a good way to bring awareness to small businesses and people who want to start their own business. Once our name becomes known we can then use social media
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Tom’s REA Matrix Exercise Educational Objectives The purpose of this exercise is to help students develop their understanding of the definitions of events, resources, and agents by identifying these components in a short case. After completing this exercise, students should be able to perform the following activities for Tom's sales and collection process: • Define an event and identify and describe the events Tom's events • Define a resource and identify and describe the resources
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Data Warehouse A data warehouse has many different processes that require several different technologies. Batch and transaction processing data has to first be taken out of the operational databases and then it can be cleaned up. Then the data is uploaded onto a relational database. Data warehouses are the basis for customer relationship management systems because they can be used for consolidating customer data and identifying areas of customer satisfaction and frustration. These warehouses
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[pic] DEPARTMENT IN-CHARGE REFERENCE GUIDE TABLE OF CONTENTS TITLE PAGE GOALS 2 OBJECTIVES 2 CRITICAL FACTORS OF SUCCESS 2 HOW DO WE PROCEED? 3 WHAT IS MY BUDGET? 4 WHAT IS MY GENERIC MAKE-UP? 6 IS MY RANGE ADEQUATE? 8 IS MY PRICE COMPETITIVE? 10 ARE MY BASIC ITEMS ALWAYS AVAILABLE
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CID, purchase price, purchase data, and the actual value. Also he will make an entry into the inventory table. The data he will collect will include, item ID, quality, color, the type of transaction, (pawn, we bought, we sold), our cost, and our selling price. If a customer buys an item, they will agree on a price most likely different from what is listed. When the customer
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As our business plan has been finished, we are looking for some feedbacks of this plan for instance: main weaknesses that need to be improved. In this evaluation of business plan, I am going to talk about how will we produce and sell our product and intend to strengthen our weaknesses. We provide a wristband with an application which allows parents to know the location of children and detect the children's current physical conditions, especially the child’s mood. With the help of RFID (radio-frequency
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