technical and sales personnel.” To cope with this, companies must implement the activity based costing system (ABC system) to identify its unprofitable customers. Once they have identified these customers, the company has to work with them to reduce the selling, distribution, and administrative expenses to transform them from unprofitable to profitable (Atkinson, Kaplan, Matsumura
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MM – HW3 PRATHIKSHA SHETTY 161005193 1. Download the Loyalty Index from the Blackboard site (along with this HW) and find brand loyalty measures among Automobile brands. Visit Brand Key’s Loyalty Engagement Index Web site and browse their measurement methods. Is McDonald’s Super Bowl commercial aiming to increase customer loyalty? Do you think the “performance” of the commercial is worth $4.5 million (just for the 30-seconds air time alone)? Yes, the commercial
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Question no.1 Return On Invested Capital Calculation Profitability wholesale channel = profitinvestment = 4$13$ = 0.307 Profitability OLS channel estimate = profitinvestment = 6$38$ = 0.1578 ( this channel is profitable) Question no.2 Impact of Personal Pair on Value chain * Demand Forecasting Personal pair would impact positively on this element of value chain. As the purchasing of the jeans by the customers would help company how they can allocate
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Market Orientation Assessment: 1. Customer Orientation Information about customer needs and requirements is collected regularly. DON’T KNOW (0) There is no statement in the article indicates that Psion has collected information about customer needs and requirements regularly. Our corporate objective and policies are aimed directly at creating satisfied customers. DON’T KNOW (0) Since there is no clear statement in the article whether Psion has collected information about customer needs and
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India, a wholly owned subsidiary of Amway Corporation, was established in August 1995 after approval by India's Foreign Investment Promotion Board (FIPB). Amway India commenced commercial operations on May 5, 1998 [1] and is now the largest Direct Selling FMCG Company. The Company is headquartered at the National Capital Region of India - New Delhi. Amway India has 400 full time employees and has generated indirect employment for 1,650 persons at all the contract manufacturer locations. Marketing
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Melissa Williams 4700 Abbott Avenu Highland Park, Texas 75205 howlongissoon@yahoo.com PROFILE A self motivated resourceful professional with a passion for developing customer relations, implementing image-based marketing within consumer/luxury lifestyle industry private and public. Create integrated strategies to develop new/existing customer sales, brand/product evolution with strong and persuasive interpersonal skills. KEY SKILLS * Proven written and verbal communication skills
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company, founded in 1995 in Seattle by Jeff Bezos. Its historical specialization and focusing was the bookselling but its strategy has evolved step by step, following internet's expansion and the arriving of the new technologies. Today, they are selling lots of different kinds of products through the world such as informatics products, CD and music for download, house equipment, cameras, softwares, furnitures, groceries etc. The firm own several separate websites to provide and serve the different
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by the general public both here in the U.S and worldwide, our main source of revenue will be on these cameras for all four geographic regions. Our plan is to be very competitive in these cameras in both the design of the cameras (components and selling price). We believe these cameras will be our main source of revenue versus the multi-featured cameras for these cameras’ main target is those individuals who are professional photographers or are more familiar with cameras and require more special/unique
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R1- WIR Customer ordering: Credit card data inputted into the website is encrypted. This will not only ensure the protection of customer data, but communicating this fact on the website will also increase the confidence of customers wishing to make a purchase online. W- IE indicates that the customer enters all data on one page of the website and once the customer submits the order, all associated applications are updated. Does not appear to be a step where the customer verifies the order placed
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Kudlers fine foods is specialty foods store with three different stores in the San Diego area. They already have a working and functional website, with a decent amount of traffic going through it as well. They have decided that they want to create a frequent shopper program for there customers. But with the fact they are a specialty foods store with high quality in mind financial saving for customers is not there goal. It will be to give them gifts instead from free food, hotel room upgrades, or
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