they offer a large variety of products and thus have many target markets. They market not only footwear but apparel, equipment, and accessory products for men, women, and children. Nike is like Coca-Cola, in the sense that they design and market their products for every possible group imaginable. The different groups of footwear they design for include: running, training, basketball, soccer, sport-inspired casual shoes, kids shoes, aquatic activities, baseball, cheerleading, football, golf, lacrosse
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shoes, NIKE's appeal is wide ranging. The shoe giant still holds nearly 37% of the US market, a giant lead over #2 Reebok, which has 20.5%, and #3 Fila, with only 5.1%. NIKE - a powerhouse in the world of sports, the designer and international marketer of athletic shoes, casual footwear, apparel, and accessories - is looking for new growth opportunities. Founders: Bill Bowerman and Phil Knight. First year-sales totaled $ 8,000 (1962). Employees: NIKE employs approximately 26,000 people worldwide with
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Introduction PUMA is one of the famous sport brands that provide apparel and accessories specially fit for sportsmen and sportswomen. Instead of that, they also aim for a sport inspired lifestyle concept. They are trying to improve their quality, creativity and innovation as they have strong competitors such as NIKE and ADIDAS that are in the same category. Their targeted market can be mostly focused to urban young upper middle class and upper class men and women. (About.Puma, 2014) PUMA survived
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New Product Launch Marketing Plan, Part I Bondeana Johnson, Teresa Penrose, Christopher Hetelle, Amber Turner, Charlene Snowden, Timothy Nahrwold Team A University of Phoenix MKT 571 Professor Kraus November 25, 2013 New Product Launch Marketing Plan, Part I Market Needs The market need for a new redesigned sneaker is very high in China and India, and in select markets of the United States. Consumers are interested in new ergonomically designed sneakers that support workouts instead
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Market research clothing in China While Asia, particularly China, has enjoyed a dominant position in shoes, apparel and household textiles manufacturing for several years, makers of these items located in developed nations such as the U.S. and Canada have suffered a long period of decline. For example, over 98% of the shoes sold in America each year are imports, and the majority of these imports come from Asia. To consumers in Europe and North America, this growing reliance on Asia
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! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! OUTER CORE CLOTHING ! A clothing apparel business by: Kate Calibara Cara Santiago Carlo Saavedra Paul Bularan ! ! TYPE OF BUSINESS: Apparel BUSINESS NAME: Outercore BRAND LOGO: VISION: Outer Core aspires to continuously be a globally competitive fashion brand and a trend setter, high quality, environment friendly and trendy street wear which will show their very "core". Letting the clothes reflect their distinct style. MISSION: In order to achieve
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The athletic footwear industry History Nike started out just as plan developed in order to satisfy course work at Stanford University. Mr. Phil Knight a graduate student at Stanford University and a long-distance runner decided that he would make low cost running shoes in Japan and then sell them in the US. Knight solicited the assistance of a past coach Bill Bower man to assist him in his business venture and in 1964 they started Blue Ribbon Sports. Knight called his first
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Wonderbra. They design, manufacture, and sell very basic apparel such as T-shirts, bras, panties, men’s underwear, kids’ underwear, casual-wear, activewear, socks and hosiery. HanesBrands Inc. focuses mostly on then basic apparel sector of the apparel industry, It can be characterized as the type of items one would find being replaced a lot, such as t-shirts, underwear, and socks. Unlike other Apparel sectors, Hanes, as a basic apparel provider is not driven by fashion or popularity, in contrast
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Under Armour: New Kid on the Block Marketing Newcomer Under Armour, founded in 1996 has made its mark on the world of sports apparel and accessories. They have achieved what could be called “overnight success” when comparing them with the longevity and profits, that until recently, their competitors Nike and Adidas maintained within the industry. “Under Amour’s $3 billion in annual global sales pales in comparison with Nike's $28 billion, but Under Armour is increasingly growing its share
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Opportunities Expansion of online retail operations in Europe Increasing internet penetration in the major geographical markets is a key exogenous factor driving growth in the e-commerce sector. Over the past two years, Columbia Sportswear has made significant investments to expand beyond its history as a wholesaler, selling goods only to other retailers, to incorporate its own retail identity. Over the last two years, Columbia Sportswear has built a good presence in ecommerce through its Columbia
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