premier fashion and lifestyle company. Today, Madura Fashion & Lifestyle is one of the fastest-growing branded apparel companies in India. Each of its brands is an undisputed leader in its segment. The company is considered a benchmark by competition and a Mecca of learning by industry. Madura Fashion & Lifestyle has pioneered various concepts new to the Indian apparel industry. It has effectively managed a multi-brand, multi-product, and multi-channel environment, and all its brands have
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You are an Entrepreneur!: Sports Officials Plus Abstract: A case study for the Strayer University, Alexandria, VA, Business 557 Financial Accounting class, this paper provides for the initial draft of a business plan for a small privately-owned, local business to be called Sports Official Plus, LLC. It will provide a review of its product, personnel staffing, a chart of accounts, and a pro forma balance sheet and income statement. Also provided will be a review of some internal control measures
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sporting apparel company, Under Armour target market includes men, women and youth for use in athletics, fitness and outdoor activities. The main focus of Under Armour’s target demographic however, seems to be young males. Till today, most of its sales are from young male athletes, this is because a high focus on male sports like football and lacrosse. Under Armour have multiple contracts with college football programs throughout the country, which is why this focus spurs the sales of its apparel for
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a heavyweight company that manufactures all its own products, NIKE is able to reach into just about every aspect of the sports market. All its’ products are developed, from the apparel to the footwear, and are able to reach women, men, and children throughout the globe. NIKE creates products tailored for just about every sports event: “running, training, basketball, soccer, sport-inspired casual shoes, and kids’ shoes. It also markets footwear designed for baseball, cheerleading, football, golf, lacrosse
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equipment in the golf industry. The golf industry is a large one where technology is always evolving along with the techniques and strategies to being a successful golfer. Golfsmith is one of the few chains that can cater to the various needs of golfers throughout the country. The chain defines its core purpose as “To inspire people to play better and live life more.” The golf market is more of an exclusive one compared to other sports such as basketball or football. Golf is a sport more played by
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BUS/475 July 30, 2012 The second part of the proposed athletic apparel company will consist of a SWOTT analysis. SWOTT is an acronym for strengths, weaknesses, opportunities, threats and trends. One of the strengths for JC's athletic apparel is location, location, location. South Texas, particularly Corpus Christi Texas, is currently a hot bed for all kinds of sports and prospective customers are all over the place. Customers range from toddlers all the way to high
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Armour is an American sports clothing and accessories company that is headquarted in Baltimore, Maryland. Their mission is to make athletes better and they have stayed true to this mission. They center their brand on the authentic performance category and are constantly in the pursuit of innovation in mobility, temperature regulation, and comfort enhancement. The company’s heavy investment in product research and development has led to their desired results of innovation in apparel and footwear. Their
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International Business - Assessment One Research Report Executive Summary This report examines the global company Nike and how it progressed from a small American based company to one of the largest sporting footwear and apparel brands in the world. The entry mode into global business chosen by Nike of contract manufacturing has allowed the company to benefit on two particular fronts. Nike outsourced the manufacturing element of the business initially to China and later expanded to over 750 factories
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Footlocker is part of the athletic shoe and Apparel Empire owned by Footlocker. This includes other stores owned by the Footlocker chain such as Foot Action, Champs, and East Bay. Lady Footlocker was founded in 1982 in Joliet, Illinois. Lady Footlocker originates from the Woolworth family, as does Footlocker, and its other chain stores. Over the last quarter century, Lady Footlocker has risen to become the largest retailer of women’s athletic footwear, apparel, and accessories. Lady Footlocker has
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Integrated Marketing Communication Plan Nike Running Shoes I. Background Nike Incorporated, the leading innovator in athletic apparel and accessories, traces its roots to the University of Oregon track and field team of the early 1950’s. The team’s coach was determined to give his athletes a competitive advantage by always finding the newest and most efficient gear, and began designing and producing sneakers with very limited resources. After twenty-one years of creative turmoil and a superficial
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