his first own fashion company in order to pursue the American dream. This opening was followed by a success. Audigier earned the title “King of Jeans”. In addition to designs for his own company, he worked with other famous labels of the denim industry like Guess, American Outfitters, Fiorucci, Bisou Bisou, Levi’s, XOXO and Diesel. Later, after watching a documentary about Bali, he went there to get some inspiration, his journey lasted three years. Then he came back to the United States, in Los
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of competition in the US family clothing stores industry:- US apparel industry is segmented based on gender, age, size and price considerations. Most of the clothing industries focus on women’s segment, because their clothing has a major market value of 50 % and the remaining 50% is shared by men’s wear (37%) and children’s wear (13%).Other than this market share is divided by price point.65 percent of market share is value price clothing industry, other 35 per cent is occupied by higher price items
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marketing area executive contact no: 9878421231 SUBMITTED TO: Mr. Vivek TABLE OF CONTENTS INTRODUCTION OBJECTIVES OF THE COMPANY INDUSTRY PROFILE COMPANY PROFILE- 1. BUILDING A STRONG BRAND - WLS STRATEGY 2. WILLS LIFESTYLE INDIA FAHSIONWEEK DATA ANALYSIS AND FINDINGS CONCLUSION AND RECOMMENDATIONS REFERENCES Acknowledgement As a part of partial fulfillment
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Pacific Sunwear, Inc. – Valuation Analysis Valuation Method | Weight | Implied Value | Relative Valuation | 30% | $2.69; Range of $2.04 - $3.06 | Regression | 35% | $2.30; Range of $2.10 - $2.50 | Discounted Cash Flow | 15% | $2.37; Range of $1.92 - $3.18 | Precedent Transaction Analysis | 20% | $2.30; Range of $1.47 - $3.66 | | Value Range | $1.47 - $3.66 | | Estimated Price | $2.43 | | Market Price (04/19/13) | $2.40 | | Conclusion | Slightly Undervalued* | | Recommendation
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hedge fund, Texas Pacific Group and appointed Federico Minoli as CEO of Ducati • Wanted to broaden segment from extreme riders to broader spectrum of riders • “The World of Ducati” • Launched hyper-sport, super-sport, naked, sport-touring, limited editions, spare parts, accessories, and apparel • More focus on outsourcing production (90%) • More selective and strict suppliers—better procedures and quality control • New distribution strategy o Taking control of distribution and marketing in
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Marketing Strategy Chaunte Rhone MKT/421 March 23, 2011 Instructor Rebecca Robbins Marketing is a process that encompasses every aspect of an organization’s ability to provide products or services to customers, suppliers, and communities. An organization’s marketing mix is crucial to producing successful results that will increase consumer patronage, sales, and profits. The four elements of the marketing mix, which includes product, place, price, and promotions affects the development of
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in the design, development, and manufacturing. They are also responsible for being the world's largest suppliers of athletic shoes and apparel and a major manufacturer of sports equipment because of the proper worldwide marketing and selling of footwear, apparel, equipment, accessories and services. The company was founded on January 25, 1964, as Blue Ribbon Sports, by Bill Bowerman and Phil Knight and officially became Nike, Inc. on May 30, 1971. The company takes its name from Nike the Greek goddess
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Executive Summary Sport Obermeyer, Ltd was founded by Klaus Obermeyer to provide U.S. skiers with the same protective and stylish clothing and equipment available in Germany. Over the years, Sport Obermeyer developed into a preeminent competitor in the U.S. skiwear market. Their estimated sales in 1992 were $32.8 million. The company held a commanding 45% share of the children’s skiwear market and 11% of the adult skiwear market. Obermeyer offers a broad line of fashion ski apparel, including parkas
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Competition in the Golf Equipment Industry in 2009 Karina Diamond 2012 Strategic Management 3/14/2012 Competition in the Golf Equipment Industry in 2009 Karina Diamond 2012 Strategic Management 3/14/2012 Table of Contents Question One 2 * Details of the characteristics of the golf equipment industry Question Two 4 * Includes Michael Porter’s Five Forces Model Question Three 7 * Discussed the competitive weapons used by rivals
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Sport Obermeyer is a family-owned business in the fashion ski apparel industry. They specialize in ski apparel for the mid to high-end market, which consists of fully coordinated outfits with parkas as the centerpiece. They break their product market into 5 genders: men, women, boys, girls and preschoolers. Within each gender they further categorize according to customer preferences. The company’s product strategy rests on offering fully-matching collections, and delivering to retailers early
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