March 25, 2013 WRD 203-002 Under Armour’s Next Move Introduction Under Armour is an athletic apparel company that specializes in creating performance-enhancing clothing using moisture-wicking material. Despite its growth over the past decade, Under Armour has failed to really challenge other athletic apparel companies, such as Nike, due in large part to their lack of a women’s product line, an athletic shoe line, and global presence. Bruce Horovitz discusses Under Armour’s shortcomings in
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RETAIL INDUSTRY PROFILE Apparel Retail in Singapore Reference Code: 0116-2005 Publication Date: December 2010 www.datamonitor.com Datamonitor USA 245 Fifth Avenue 4th Floor New York, NY 10016 USA t: +1 212 686 7400 f: +1 212 686 2626 e: usinfo@datamonitor.com Datamonitor Europe 119 Farringdon Road London EC1R 3DA United Kingdom t: +44 20 7551 9000 f: +44 20 7675 7500 e: eurinfo@datamonitor.com Datamonitor Middle East and North America Datamonitor PO Box 24893 Dubai, UAE t: +49 69 9754 4517
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Consulting Team: Table of Content Executive Summary Page 3 Slides of Presentation Page 30 Appendices 1. Industry Overview Page 5 2. Strategic Analysis 2.1 Porter Five Forces Analysis Page 7 2.2 S.W.O.T. Analysis
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also an increase in the purchase of athletic wear not only for fitness activities but to simply give a perception of a healthy lifestyle, which in turn increased demand for these products. Technological Factors: Technology plays a key role in the industry and thus drives the creation of new fabrics that lead to a better design for athletic attire. Trademark fabrics such as luon, luxtreme and silverescent all have different specifications that would address the different needs of consumers in the market
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Tanya Date: June 18, 2012 Re: Analysis of Under Armour’s Business Locally and Globally After a thorough analysis of your company, I recommend that you continue the footwear line in the United States and expanding internationally with the performance apparel. I feel that this modification will help the company take advantage in different markets overseas while still expanding in the United States. In this memo, I will first outline what I consider to be your company’s implemented business model plan,
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Conclusion 9 References 11 Introduction Here, within this paper, I would like to consider the marketing strategies and selling opportunities for a new product in Indian market. This product is ‘sports apparel’ that comes from a well-known United States branded Company i.e. Skechers which sells millions of pieces in a year and have more than 100 outlets retail shops in United States and now, Company has decided to move in foreign market and want to
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Team 1 : Product Development Work Plan Smart Technology: Fitness Apparel [pic] Karene Brown Phillip Bryant Adran Reid Derek Terrell Danyelle Thomas Teri Wiltcher Executive Summary Acquity Consulting Group set out to assist our client, Athos Technology, with increasing their market share in the fitness industry. Athos Technology has developed wearable smart clothing with the distinct ability to measure muscle activity through the use of EMG sensors embedded
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forces and the overall industry structure as crucial for effective strategic decision-making. In Porter's model, the five forces that shape industry competition are: Competitive rivalry. This force examines how intense the competition currently is in the marketplace, which is determined by the number of existing competitors and what each is capable of doing. Rivalry competition is high when there are just a few businesses equally selling a product or service, when the industry is growing and when
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Lululemon is an emerging player in the global athletic apparel market; it was considered to have a monopoly in the sports apparel market as it only caters to high-income women who are relatively insulated to prices and downturns in the economy. However, new niche players and other established retailers are increasing competition in the yoga space. Industry veterans such as Victoria’s Secret and Adidas have entered Lululemon’s market, offering similar products at lower prices. Yet it is still difficult
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footwear, apparel, equipment and accessory products. Former CEO and Pres. Philip Knight co-founded Blue Ribbon Sports with Mr. Bill Bowerman in 1962 which officially became Nike in 1978. At first, Nike was known to distribute inexpensive, superior-quality Japanese athletic shoes to American consumers to break Germany’s domination of the domestic industry. Today, Nike Inc. manufactures and distributes athletic shoes to a global market and some 40% of sales come from athletic apparel, sports equipment
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