International Marketing Table of Contents Introduction 3 An analysis of the macro and micro factors impacting on the sports retail market and the market recommendations 3 PEST 3 Micro factors and internal business factors 4 An evaluation of market potential, to include an identified shortlist of markets with potential 5 External Factor Analysis 6 Porter’s 5 Forces Analysis: 6 McKinsey’s 7 S Strategy: 6 Using a clear and identified screening criterion, select two recommended markets
Words: 4700 - Pages: 19
Favorite Brand Paper MKT/421 June 4, 2014 Nike Nike Inc. was first founded in 1964 as “Blue Ribbon Sports” by Bill Bowerman and Phil Knight. It wasn’t until 1971 that it was re-named “Nike” after the Greek winged goddess of victory, strength, speed, glory, and fame. The Nike “swoosh” is meant to represent the wings of the goddess Nike, as she was often depicted in mythology with. The iconic swoosh was created by Caroline Davidson, an advertising student
Words: 1705 - Pages: 7
further registered in 1949 and Adolf Dassier was the founder. The company is based on the industry of apparel and accessories. The company is headquartered in Herzogenaurach, Germany Portland, USA. The company is executed and controlled by the Chairman Igor Landau and CEO Herbert Hanier. The company is providing its services all over the world. The products manufactured and produced by the company are footwear, sports equipment, toiletries and sportswear etc other than that company is also engaged in the
Words: 679 - Pages: 3
strategic tools to ascertain the treatment. I believed that by using such techniques and strategies, we could turn the loss making business into successful and highly profitable business. Launching of a retail shop in highly competitive retail industry is quite difficult because of large investments and infrastructure is involved. Lack of dedicated floor staff, availability of products, visual merchandising were another factors which contributed relevant role in making this business suffering the
Words: 3497 - Pages: 14
Under Armour was founded in 1996 by Kevin Plank (Current CEO and Chairman of the company) and became publicly traded on NYSE in 2006. Under Armour’s core products were performance sport apparel, footwear, and accessories. Its main market is North America (95% of its revenue). Now, it is the second largest sports apparel companies in the U.S. I. Ownership and Control i. Ownership 1. In the quarterly report ended at Sep. 30, 2014, Under Armour reported 213.25M shares outstanding
Words: 2294 - Pages: 10
30, 2012 Chuck Thompson Cross Cultural Perspectives The Nike Corporation is a well known global organization. From the very beginning the company has turned to other countries as a means of cheap labor. Nike was started in 1964 as Blue Ribbon Sports. Over the years Nike have had a few challenges with cultural issues. Nike has been criticized for using some factories that are located in China, Vietnam, Indonesia and Mexico. The factories that they were using in Vietnam was documented for violating
Words: 1165 - Pages: 5
with a deal at around $14 billion. With this deal Pepsi would have access to 83.6% of the sport drink market and around 33% of the U.S. noncarbonated-beverage market, followed by Coke with 21%. The paper wants to answer the questions how the latest announcement of Pepsi has an effect on the two companies´ prospects for value creation by showing the company background of both companies, giving a briefly industry overview of the beverage market and competitive events and establishing a financial comparison
Words: 487 - Pages: 2
Hey guys, below is our assignments from last week and the prompt for this week SWOT Analysis Prompt Due Friday, March 13th, 2 p.m. Now that you have had the chance to analyze the macro-environment trends, industry trends, and target markets, as well as conduct the internal scan and competitive analysis (your past prompts so far), it’s time to bring it all in. You will be evaluating strengths and weaknesses within the internal organization, and opportunities, and threats in the external environment
Words: 828 - Pages: 4
Brands that Inspire, Empower and Indulge 2 Fortune: #258 Sales: $10.5 billion Mkt Cap: $15 billion 3 A Queen A Stanford MBA The Golden Bridge ? 4 Key Facts L Brands was founded in 1963 as a specialty retailer of and other apparel. It offers lingerie, fragrances, cosmetics, shower gels, lotions, soaps, sanitizers, accessories, and operates more than 2,600 retail stores Bath & Body Works outlets in North America was founded by a Stanford MBA, Ray Raymond, in 1977 because he felt
Words: 1347 - Pages: 6
Armed with a winning combination of innovative products, a well considered distribution strategy and a little help from an Austrade export grant, high performance sports apparel manufacturer 2XU Pty Ltd has ‘hit the ground running’ in export in just five years. Victorian-based 2XU is a designer and manufacturer of world class sporting garments across the categories of triathlon, running, swimming, cycling, compression and fitness activities. All 2XU products are engineered with the single minded
Words: 361 - Pages: 2
