CONVERSE Converse, Inc. is a designer, distributor and marketer of high-performance and casual athletic footwear and apparel for men, women and children. The Company's products primarily include athletic footwear distinguished by its sports classics, sports performance and sports lifestyle product categories, comprising approximately 37%, 27% and 36%, respectively, of the Company's sales. Converse generally targets young adults between the ages of 18-24 years of age. Converse is a brand of shoes
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satisfaction, repeat business, market share, product loyalty in case fact. However, sales in cornerstone brand Bonds fell, Kmart replaced Bond with its home-brand might indicates the decreasing of customer loyalty. Troubled footwear, outwear & sport business Internal process perspective: low to medium performance Profit margin and EBITA improved strongly indicate that the focus on simplify business operation and cost saving has delivered results. This is despite Pacific Brands exposed the
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VSRD-IJBMR, Vol. 1 (6), 2011, 348-361 RESEARCH ARTICLE RESEARCH ARTICLE A Study of Buying Behavior and Brand Perception of Consumers in Shopping Malls 1 M. Yaseen Khan* and 2SM Tariq Zafar ABSTRACT In India Shopping Malls industry is upcoming industry worth Rs 17000 Cr. In NCR (National Capital Region) Gurgaon is the most favorite place for the shopping malls. M.G. (Meharuli – Gurgaon) Road is the place for all famous shopping malls in Gurgaon. In NCR DLF, MGF, JMD, SAHARA, all big players
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Dipesh K Shrestha Research Paper: Harley Davidson The Harley Davidson Corporation has been dominating motor cycle industry for many decades. At this point, it continues to have a very strong identity in the American market as one of the most trusted motor bikes. The mission statement of Harley Davidson Corporation is “We ride with our customer and apply this deep connection in every market to serve to create.” Background: (Startup and History) Harley Davidson started off with when William S Harley
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MODULE LEADER : Dr.Vidu Soni MODULE LEADER : Dr.Vidu Soni MODULE NUMBER : MBA7002 MODULE NUMBER : MBA7002 MODULE NAME : Strategic Management MODULE NAME : Strategic Management CARDIFF ROLL NO. : st 20076710 CARDIFF ROLL NO. : st 20076710 BATCH : CMBA’4 BATCH : CMBA’4 ROLL NO. : 1423 ROLL NO. : 1423 STUDENT NAME : DIVYESH KUMAR STUDENT NAME : DIVYESH KUMAR N I K E N I K E Table of Contents Chapter 1…………………………………………………………………...….3 Introduction…….………………………………………………………………
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BRAND IDENTITY PRISM Brasnd Identity Prism KAPFERER brand identity diagram as a six-sided prism Constructed Source/Sender Constructed Receiver * Physique according to him is the basis of the brand. * E.G. the physique of Philips is “technology and reliability”
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SPORTS MARKETING AND BRAND BUILDING Marketing Management - II Prof. Sanjay Patro Section C - Group 5 George Antony B13148 Mayank Siotia B13156 Vijender Kaur B13180 SPORTS MARKETING AND BRAND BUILDING An Introduction Not that long ago, a company that wanted to reach 20 million young Americans could do it easily—place an ad on Friends on Thursday night. With the proliferation of media types and channels, though, such large and predictable audiences are few and far between. Among all the
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establishing their name in popular sports like soccer, track and field and tennis in Europe, basketball in America and cricket in Asia. According to the book, Best Practice Cases in Branding: Lessons from the World’s strongest brands, the author states that, “Given the company’s track and field heritage, Nike initially focused on developing links in track and field, whose sizable popularity in Europe was reflected by the fact that it was the second most televised sport (after soccer).” Sponsorships
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c) Founder: Lever Brother (Now know as Unilever) founder William Hesketh Lever and his brother James d) Industry: Soap (Health Care) e) Brand Name origin: The name Lux means ‘light’ in Latin, however the name was chosen from the word word ‘luxury’. 2. Lifebuoy: a) Brand Launching: In 1894 b) Country of Origin: UK c) Founder: Same as of Lux d) Industry: Soap (Health Care) e) Brand Name origin: buoy means a device that keeps a sinking man afloat. i.e. protecting
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200% in its stock price. Leading the apparel industry, the sporting goods giant stands on competitive advantages that allow the sustainability of market leadership. Nike’s ability to innovate it’s products and effectively sell the concept to consumers has contributed to making the company a stromg world wide brand. Nike’s intense focus on customer satisfaction has also contributed o the company’s competitive advantage. Nike is currently the leading athletic apparel company in the world. In the last
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