Introduction A. Report Objective Many sports drinks line the supermarket shelves. Often most obvious difference is the shape and in turn utility, capacity and appearance of the bottle. Some bottle shapes are standard, while others have a more complex design. Neither of the designs is perfect, neither of them fulfills its purpose properly and neither of them provides full customer satisfaction. Through our research and analysis, we have designed a bottle that is not only unique in style, but fits
Words: 577 - Pages: 3
based in Johannesburg, also contributed to this article. Copyright © 2012 Bain & Company, Inc. All rights reserved. Taking a new consumer goods category from zero to 100 in no time flat Branded edible oils in Sudan, soy fruit drinks in Brazil, isotonic drinks in Indonesia. Five years ago, these categories were barely on the radar in these countries. By 2011, they ranged between $400 million to $890 million in revenues in these markets, generating significant profits for the companies that took
Words: 4893 - Pages: 20
Sports Drinks and Exercise: Very good if you are exercising daily or a bodybuilder, with the help of your trainer in your gym, after workouts you must need to use water or and good quality energy drink to maintain your gains. Sports Drinks Work Properly: If you are sportsman your body cells are working in very good condition, all energy and sports drinks have carbohydrates, calories sodium for you, but the electrolytes importance is good for your body cells. Drink Plenty of Water: After workouts
Words: 899 - Pages: 4
say. The refreshing ice cold drink momentarily makes you forget about how fatigued you are, but how good is that water actually replenishing you? Should you be following in the path of all the famously promoted athletes around the globe like Lebron James, Peyton Manning, and Serena Williams by grabbing a sports drink in order to replenish all of your lost nutrients? Or perhaps
Words: 559 - Pages: 3
Topic 4 主题4 The Cultural Environment of Global Business 文化环境的全球业务 The challenge of crossing cultural boundaries 跨越文化界线的挑战 The meaning of culture: foundation concepts 文化意义:基础概念 Why culture matters in international business 为什么国际商业文化很重要吗 National, professional, and corporate culture 国家、专业、企业文化 Interpretations of culture 诠释文化 Key dimensions of culture 关键维度的文化 Language as a key dimension of culture 语言作为一个关键维度的文化 Culture and contemporary issues 文化和当代问题 Managerial guidelines
Words: 365 - Pages: 2
a funny sports commercial to get the attention of the consumer. Even if the fan is not into Hockey, it still appeals to the humor in every market that the Boston Bruins are trying to reach. The promotional video for a sports product that I have chosen is Gatorade sports drink. Gatorade was invented in 1965 by four researchers called Dr. Robert Cade, Dr. Dana Shires, Dr. H. James Free, and Dr. Alejandro de Quesada who discovered that a balance of carbohydrate’s and electrolytes in a drink would replace
Words: 473 - Pages: 2
recommendation for an average person. Powerade is the same with Gatorade there is no daily recommendation intake when drinking these two beverage Water can be in almost every food they could possible be. Gatorade comes in different varieties of drinks which including of low sugar and high protein. But they come in different flavors cheery, lemon, grape, and many more. Powerade is also similar to Gatorade, they only have one form and that is liquid with many different flavors. Cost Water
Words: 720 - Pages: 3
you drink sports drinks? (Check all that apply) During/after playing sports During/after exercising During the course of the day I do not drink sports drinks 2. Which sports drinks do you buy most often? Gatorade Powerade All sport drink I have no preference Another sport drink brand (Please specify below) Other: 3. Disregarding price and availability, which sports drink do you prefer? Gatorade Powerade All sport drink I have no preference Another sport drink
Words: 275 - Pages: 2
_____________ 1. Brief Background that leads to the key issue (market size, market growth, share position, share movement, brand health) Gatorade is an energy drink that was developed in 1965 at university of Florida for students- athletics. It was manufactured by Pepsi co and was especially known for the line of sport drinks and hydrated. Gatorade is distributed around the world but we will look over the market in United States. During the 1965 to 2008, Gatorade positioned itself as the Gatorade
Words: 924 - Pages: 4
beverage line, Crescent Pure, but must decide whether the drink should be positioned in the sport drink market or energy drink market. What's Going On? * Sarah Ryan, VP of marketing for PDB * Crescent Pure Acquisition * Need to position Crescent in the market * $750,000 for advertising * Desire to be first mover * Define: 10/1 Launch: 1/1 In the Beginning... * Peter Hooper, founder of Crescent * Organic Energy Drink * Started in Oregon * Michael Booth, CEO of
Words: 420 - Pages: 2
