Jimmy Blodgett Subject: External Analysis of U.S. Cola Industry Date: August 31, 2014 Purpose of the Report Per your request, our team has spent the last month analyzing the competitive environment of the cola industry in the United States. Utilizing tools such as the Porter’s Five Forces Framework and PESTEL (political, economic, social, technological, ecological, legal factors) we were able to better create an external analysis of the industry. These tools are necessary
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Armour From: Re: UnderArmour Report and Recommendations Date: February 18, 2014 In keeping with UnderArmour’s never ending pursuit to success, it is highly indispensable that necessary steps are to be taken in order to achieve a stronger position than existing competitors. Through the years, the company is rapidly emerging as a competitive sports brand. Now almost at par with Nike and Adidas in terms of sponsorships, innovations, inter alia, some sports fans and the youth are being influenced
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EXECUTIVE SUMMARY The present campaign is base on operant conditioning theory and the framework of consumer behavior analysis for The Nike Fuel Band. The product will replace workout logs, physical trainers and other sports accessories. The campaign of Nike fuel band targets the athletic shoe and apparel industry. Nike is known for their innovative designs and their active friendly technology within the health conscious Australian community. Nike has produced a comprehensive focused-differentiation
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CORPORATE SOCIAL RESPONSIBILITY OF NIKE INC. Presented by NIKE Inc. Founded in 1964 as Blue Ribbon sports Renamed as Nike Inc. In 1971 Named after Greek God of Victory Νίκη Headquartered in Beaverton, Oregon Largest athletic footwear and apparel manufacturer One of the most visible brands in the world Revenues of over $25 Billion Profit of over $3 Billion Close to 50,000 employees all over the world Total valuation close to $70 Billion Trivia Nike Logo – “swoosh”
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The background of Asfitness. • SWOT analysis. • Conclusion. • Recommendation. Aim of the project The objective of the report is to learn more about how Muay Thai (Thai-boxing) in Singapore has evolved over the past few years. Starting with only one single gym in eastern Singapore that provides lessons on Thai boxing, now there are at least 10 gyms all over Singapore that provides lessons on this particular sport. A renowned gym, Alvin Seet Fitness (ASF) had
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Harley’s Stanley Marcus Retail Competition March 31, 2011 Table of Contents Executive Summary 3-4 History/Background 5-7 Trends.............. 8-17 Target Market 18-21 Positioning…………… 22-34 Competitive Analysis 35-42 SWOT Analysis 43-48 Recommendations 49-61 Conclusion………….. 62-64 Appendices Appendix A Online Survey Results 66-75 Appendix B Mystery Shopping Results 76-99 Appendix C Manager Interview 100-105 Appendix D Focus Group Description and Results
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Columbia, Dick’s, and Sportswear Financial Analysis Lynnette Villarreal Webster University Abstract This paper will address a financial comparison analysis for three like sportswear companies—Columbia Sportswear Company, Dick’s Sporting Goods and Big 5 Sporting Goods, Corporation. The analysis is conducted by leveraging three kinds of financial statistics used to spot issues in companies’ financial information—common size analysis and ratio analysis. The following is a synopsis of the three
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. 3 2. Market analysis of energy drinks ………………………………………………………………………………. 4 3.Red Bull……………………………………………………………………………………………………………………………. 7 4.Integrated marketing communication channels………………….……………………………..………….13 5.Survey Analysis……….……………………………………………………………….…………………..……………….22 6.Red Bull brand………………………………………………………………………………………………………….……29 7.Competitor analysis………………………………………………………………………………………………………..38 8.Red Bull positioning…………………………………………………………………………………………………..….40 9.SWOT analysis………………………………………………………………………………………………………
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in the casebook, we can see how Ducati’s market share (in its relevant market) nearly doubled from 1996 to 2001. Despite its small scale, Ducati was able to effectively create a strong global brand. We also see a steady growth of sales in every product line Ducati offers in exhibit 8. This was the road Ducati took to become the second most profitable motorcycle maker in the world. But in 2001, Minoli was at the end of the turnaround and needed to make a decision on how to keep expanding Ducati’s
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Executive Summary Introduction to REI Porter Analysis REI’s current Strategies ------------------------------------------------- Executive Summary REI leads outdoor sports stores in the US by offering apparel, gear, and services to the physically active crowd. REI is the largest consumer cooperative in the country, with more than 2.8 million members. With 94 stores in 26 states, REI garners unmatched customer loyalty as an outdoor sports authority. REI’s unique, innovative positioning
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