STRATEGIC MANAGEMENT FINAL PAPER PEPSICO CASE STUDY ANALYSIS LECTURER: Sisdjiatmo K. Widhaningrat Composed by Chalinee Kunkaweeprad (1206323306) Karisma Maharani Anisakusuma (0906490790) Prasya Aninditya (0906532540) Shafa Tasya Kamila (1006663096) UNIVERSITAS INDONESIA DEPOK 2012 1 STATEMENT OF AUTHORSHIP “Kami yang bertandatangan di bawah ini menyatakan bahwa makalah/tugas terlampir adalah murni hasil pekerjaan kami sendiri. Tidak ada pekerjaan orang lain yang kami
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of Contents Executive Summary2 Introduction 3 Analysis of Marketing Situation 3 Relevant factor and trends 3 Competitor analysis 3 Customer analysis 4 Company analysis 4 SWOT analysis 5 Strategy and Recommendation 5 Marketing strategy – “Supplemented Mobile Marketing” 5 Pros and Cons 7 Financial Calculations/Evaluation and Control 8 Contingency Plan 9 Appendices 11 Executive Summary In late 2004, adidas has launched the Respect M.E. line of sports apparel with hip-hop star Missy Elliot in Europe
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Executive Summary 1.0 Current Market Situation Analysis 1.1 Introduction 1.2 Market Situation 1.3 Competitive situation 1.4 Distribution Situation 2.0 Macro-environment situation 3.0 Micro-environment situation 4.0 Opportunity & Issue Analysis 4.1 SWOT Issue Analysis 4.2 Objectives 4.2.1 Financial Objectives 4.2.2 Marketing Objectives 5.0 Marketing Strategy 5.1 Segmentation & Targeting 5.2 Positioning and Branding 6.0 Marketing Mix 6.1 Product 6.2 Price 6.3 Place 6.4 Promotion 6.5
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‘Classic Knitwear and Guardian: A perfect fit?’– Case Analysis Group 2: Abhishek Magdum, Ganesh Babu, Gariki Ajay Kumar, Hari Balaji VS, Ritika Arora, Shubhangi Sudhakaran This Document analyses the Long Term Marketing strategy and Financial impact of the Classic Knitwear’s decision to launch a new line of insect repellent clothes in collaboration with Guardian Company. 5C analysis: 1. Company: Classic Knitwear, a publicly traded company operates in the $24.5 billion category of non-fashion
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[pic] UNIVERSITY OF THE WESTERN CAPE Faculty : EMS School of Business and Finance Course name : Advanced Marketing Student Name : Shauna Windvogel Student Number : 3209039 Assignment Title : The Brand in the Hand: Mobile Marketing at Adidas Course Code : MAN702 Lecturer Name : Prof Linda De Vries Compulsory Plagiarism Declaration I Shauna Windvogel, declare that the work attached is my own work. I acknowledge that copying someone
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Andrea Y. Heard Western Governors University JET2 – Task 5 - Financial Analysis Chief Financial Officer Presentation Mentor, Business: Carl Israel, MBA October 10, 2013 A1. Key Points Custom Snowboards, Inc. would like to present financial statistics in an effort to secure funding for an expansion project into Europe. There has been considerable growth in the percentage of sales and a substantial increase in revenue. The
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Jet Task 5 Western Governors University JET2 – Task 5 - Financial Analysis Chief Financial Officer Presentation A1. Key Points Custom Snowboards, Inc. would like to present financial statistics in an effort to secure funding for an expansion project into Europe. There has been considerable growth in the percentage of sales and a substantial increase in revenue. The company is requesting capital debt in the amount of $1 million to fund the extension project. Future sales are expected to continue
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Module 1: INTRODUCTION TO STRATEGY AND LEADERSHIP Key questions Concepts/Models/approaches that can be used to answer the key questions: Applicability / Case facts support What are the forces behind globalisation Competitive forces 4&20 products to US and halal for Asia Technological forces Social forces AFL Sponsorship Political forces What are the challenges and benefits of globalisation Challenges (competition, distribution, macro-economic, socio-economic, financial, legal, physical
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Report and Analysis Corporate Social Responsibility Division C, MBA Core, Trimester-I ChaitanyaBh K K (C009) Rahul Gupta (C018) SameeraMunipalli (C030) PratheekMuriki (C032) Sunil Ramavarapu (C041) RabindraVerma (C060) Table of Contents Agriculture Sector 2 Agriculture Sector in India 2 Jain Irrigation Systems 3 CSR Activities of JISL 4 Work Place 4 Market Place 5 Community Development 5 Environment Sustainability 6 Critical Analysis 7 Analysis of JISL’s
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INTRODUCTION: TENDO COCONUT WATER First deliverable IIFT Delhi Ashwani Pasricha, Sanjeev Kumar, Mudrika Chandnani Agenda I. II. III. IV. V. VI. VII. VIII. IX. The Product The variants Characteristics Marketing potential Market survey Target customers Positioning Recommendations Final word The Product Coconut water – a world of opportunity Coconut water is technically a fruit juice, extracted from unripe (green) coconuts. It is a popular refreshing beverage widely consumed in tropical
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