THE IMPACT OF CELEBRITY ENDORSEMENT ON BRAND IMAGE IN MALAYSIA BY ELHAG SIDDIG ELHAG ELHUSSEIN BBA113AQ570 SUPERVISED BY: PROF.HAJ.DR. S N YASSIN ALHEETY FACULTY OF FINANCE & ADMINISTRATIVE SCIENCES AL-MADINAH INTERNATIONAL UNIVERSITY SEPT 2014/1436H THE IMPACT OF CELEBRITY ENDORSEMENT ON BRAND IMAGE IN MALAYSIA By ELHAG SIDDIG ELHAG ELHUSSEIN REF NO: BBA113AQ570 Supervised by: PROF.HAJ.DR. S N YASSIN ALHEETY Project Paper Submitted to the Department of Economics and Administrative
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Problem Statement Two of New Balance main competitors, size and product wise, Adidas and Reebok, recently announced their intention of merging. Together, they become a counterweight large enough to rival with Nike, the world’s dominant player in athletic footwear and apparel. The Davises, sole owners of New Balance, know that this transaction will have an impact on the industry and their business. They wonder how to react to ensure long-term business profitability and whether they should adjust
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Methods of Research 1 Submitted by: Gemma M. Fernandez MAEd-Mathematics Submitted to: Dr. Celedonia Hilario Professor ACKNOWLEDGMENT This commitment research and output dedication is of the the product of researcher. invested Hence, the author wishes to express thanks to the following people who helped tremendously for the completion of the research study. Special thanks to Dr. Celedonia Hilario for sharing
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« Previous Post - Next Post » Coke vs. Pepsi The Dilemma: You’re at a restaurant. You’ve specifically asked for a Coke when you get handed a Pepsi, or vice versa. You tell the waiter what you requested, and he gives you the “What’s the difference?” shrug. Perhaps it’s time you laid it on him. People You Can Impress: “Impressed” probably doesn’t accurately reflect the aforementioned waiter’s likely response. The Quick Trick: If you drink them side by side, Pepsi is the sweeter of the two (which
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TiVo A case study analysis Group 5 Suthasina Chaolertseree (4802641060) Nutnaree Chaisirivichien (4802640583) Passamon Rattanawenawatee (4802641326) Jirawat Mahatraiphop (4802640302) David Eberle (5102940037) TiVo: A case study analysis MK 413: Group 5 1. Management vision There are four directions that TiVo’s management team can choose; each strategy has issues that the management team should consider before making a decision. The first direction is doing stand-alone business. TiVo can
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TiVo A case study analysis Group 5 Suthasina Chaolertseree (4802641060) Nutnaree Chaisirivichien (4802640583) Passamon Rattanawenawatee (4802641326) Jirawat Mahatraiphop (4802640302) David Eberle (5102940037) TiVo: A case study analysis MK 413: Group 5 1. Management vision There are four directions that TiVo’s management team can choose; each strategy has issues that the management team should consider before making a decision. The first direction is doing stand-alone business. TiVo can
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MKT 470- MARKETING RESEARCH Topic: A study on Bata Shoes’ success in attracting all different ages of customers of Bangladesh Prepared For: Samy Ahmed (SyA) Faculty Member School of Business Prepared By:
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It started with an orchard in the town of Clonmel in Co. Tipperary. Commercial cider production began in 1935 under the control of local man William Magner. In 1960 they launched a “Champagne Perry” in direct competition with Showerings Ltd. product known as “Babysham”. Showerings took them to court over this and Bulmers lost, forcing them to sell up. It is currently a division of the C&C group, which is the largest drinks company in Ireland at the moment. Currently the company still operates
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skates, snows and sports apparel etc and has licence of group trademarks and to spread the business in different region of the world. In the early days the products were made by themselves and sold through local surf shop. The products were sold and customers were found satisfied due to which demand for the products rose, day by day. During 80s company start its business at world level for which initial focus was on North American market. Due to rise in demand for the products licenses were granted
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higher mean score (6.19 + 1.53 or 61.9%) than the males (5.60 + 1.76 or 56%) on the attitude questions. A multiple regression analysis for impact of sport, gender, class rank, previous nutrition course, and eating situation on total score on the survey gave an overall R2 of 0.174 (F= 3.75, p= 0.004). There was no significant unique effect of class rank (p = 0.084), sport (p= 0.079), and eating situation (p= 0.079) for this model. The unique effect of gender (p= 0.003) and taking a nutrition course
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