may now look at disinvestment in public sector undertakings (PSUs) across the services sector. “Besides loss-making units, even profit-making PSUs can be completely or partially disinvested,” says a policy paper initiated by the department of economic affairs of the ministry of finance. The paper has listed out 28 PSUs in the services sector for disinvestment, including Bharat Sanchar Nigam (BSNL), Engineers India (EIL) and MMTC, which are awaiting Cabinet nod for disinvestment. The list includes
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business. Pizza, as we know it today is a bread crust covered with a tomato base and then flavored with other toppings. Most of us think of pizza as an Italian food and most of us are right. The word "pizza" means "pie" and is a derivative of the Roman term "picea". The Italians were also the first to use tomatoes on their pizzas. The real explosion in the popularity of pizza took place in the 1094’s; during WWI U.S. troops stationed in Italy had their first taste of pizza. When they arrive home they
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Internal: Mr. Neeraj Kumar (Lecturer) Department of Management R.D.ENGINEERING COLLEGE, DUHAI, GHAZIABAD 1 DECLARATION I here by declare that this project report prepared in lieu of a compulsory paper for the partial fulfillment of Management of Business Administration (HR and Marketing) is my original work which I have submitted in Coca Cola to my guide Mr. Neeraj Kumar. No part of it has been submitted to any other university or organization. All the information and data in my project
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Marketing Management Final 3-28-2012 Coca-Cola Executive Summary This paper is a comprehensive audit of Coca-Cola's marketing program and recommendations developed for future marketing plans. I provide recommendations for Coca-Cola's marketing efforts as well as product line enhancements, as Coca-Cola faces stiff competition and changing consumer tastes. These recommendations include: • Pursuing a multi-pronged marketing strategy, including growth into geographic regions
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India Introduction Fast Food Industry Overview India is blessed with one of the fastest growing fast food market of the world. It is estimated to be nearly worth of 41.3 billion USD and it is a healthy growing industry at a compound annual growth rate (CAGR) of 11%. The Organized Food Service Industry is worth $13.79 bn (approx. 33% of total Indian Food Service Industry), which is growing towards at 17%. (Industry report 2014) By year 2017 this bench marks will reach by other category, like
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development as well as marketing and production in order to create a new unique product to gain the advantages in the so-competitive market. This report is basically focused on how Coca-Cola Company Limited can analyze the market situation and use the best strategies in order to compete with other competitors in the global market. This report will also include the SWOT analysis of the company and the problems the company faced. The strategies used, recommendations and plan implementations will also
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Entrepreneurship, William G. Rohrer College of Business Rowan University, Glassboro, NJ ABSTRACT The purpose of this research was to analyze the efficiency of global strategies. This paper identified six key strategies necessary for firms to be successful when expanding globally. These strategies include differentiation, marketing, distribution, collaborative strategies, labor and management strategies, and diversification. Within this analysis, we chose to focus on the Coca-Cola Company because they have
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EXECUTIVE SUMMARY The research study was conducted to learn the localization strategy of the global beverage company Coca-Cola in terms of two of its marketing mix variables, namely, the product line and the distribution process. In the process detailed information was collected on products launched, sales and distribution practices followed by the company, the working style of the retail outlets that stocked and retailed Coca-Cola products, and to a limited extent the psyche of the consumers
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Co. Overseas, Coke has established its empire from South America to Africa to all of Asia and Europe. Coke is the world's top soft-drink company. The Coca-Cola Company owns four of the top five soft-drink brands (Coca-Cola, Diet Coke, Fanta, and Sprite). Among its other brands are Barq's, Fruitopia, Minute Maid, PowerAde, and Dasani water. In the US it sells Danone's Group spring water brands (Dannon and Sparkletts). Coca-Cola sells Crush, Dr. Pepper, and Schweppes outside Australia, Europe, and
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products, attention to packaging etc. For sustainable marketing activities a firm must invest a lot in research and development activities. Both the people of urban and rural areas are giving RC cols much money, but are RC cola taking the healthy and environment friendly factors in consideration? RC cola claims that they are real sustainable marketer. The whole report will justify their beliefs. The project Paper of "Green Marketing - Market Acceptability of RC Cola's Green Claim" has been
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