Fight Viral with Viral: A Case Study of Domino’s Pizza’s Crisis Communication Strategies Domino’s Pizza was embroiled in a viral crisis situation when two rogue employees posted videos of adulterated food on YouTube in April 2009. Tim McIntyre, Vice President of Communications, was part of the internal team that delivered the company’s crisis communication plan through Twitter and YouTube. What makes this story so compelling is the social media aspect of both the crisis itself and the strategy
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3 2. Corporate communication, Corporate objectives & Branding 4 3. Internal Communication 7 4. External Communication 9 5. Corporate communication Strategies
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Audience Communication Audiences can be categorised by many different characteristics – those features that make them different to other people. It is important to keep the characteristics and needs of your audience in mind. Business communications that require an audience will have professionals with different knowledge and interest levels. General characteristics of any audience will always be age, gender, sex, and language skills. These characteristics will also define the diversity
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techniques/methods you have used or you know, to gather the Requirements. One-on-one interviews Joint application development (JAD) Questionnaires Workshops Prototyping Use cases Following people around Brainstorming Reverse Engineering Document Analysis ================================================================================= - Did you prepare Use cases yourself? How did you prepare (What were the activities prior to preparing it). What was the content (sections)? - For what Process
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1. Construct a project charter to revamp the compensation and benefits packages. A project charter or contract is a necessary tool that helps get the ball rolling with any project. A charter should be a short, brief synopsis of the project that gives the project manager permission to start the project, help the sponsor and project team members develop a clear understanding, holds persons involved accountable, and screening project that have potential (Kloppenborg, Nkomo, Fottler, & McAfee, 2012)
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Project Management Institute A GUIDE TO THE PROJECT MANAGEMENT BODY OF KNOWLEDGE (PMBOK® Guide)—Fourth Edition 30, 0HPEHU &RS\ ² 1RW IRU 5HSURGXFWLRQ RU 'LVWULEXWLRQ An American National Standard ANSI/PMI 99-001-2008 ISBN: 978-1-933890-51-7 Published by: Project Management Institute, Inc. 14 Campus Boulevard Newtown Square, Pennsylvania 19073-3299 USA. Phone: +610-356-4600 Fax: +610-356-4647 E-mail: customercare@pmi.org Internet: www.pmi.org ©2008 Project Management Institute, Inc.
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organization together for a better way of life on Kava. The factors affecting implementation and the proposed solutions the organization first needs to gain acceptance from the key organizations on the island. Gaining open lines of communication with the islanders will help with decisions and strategies, which will help with the implementation of the program. As an organization who is concern with the environment helping to implement cleanup efforts will help strength ties with the community
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| | |Assumptions | | | |Please note that a number of assumptions have been made in response to this assignment. These include the size
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CHAPTER 5 SUMMARY, FINDINGS, RECOMMENDATIONS AND CONCLUSION 5.1 INTRODUCTION The previous chapter dealt with analysis and interpretation of data obtained by way of focus group interviews. In this chapter, a brief summary on the research project will be presented. The findings from both the literature review and the empirical investigation on co-operative governance in schools in Gauteng District 11 and schools in general, will also be presented. The recommendations that will serve as
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Gap Analysis: Global Communications Gap Analysis: Global Communications Global Communications is currently among one of the telecommunication industry’s companies that is waning. Its stock has lost more than 50 % in value and Global Communications will face so challenges in making it appreciate again. Global Communications is also facing an increasing number of competitors. Global Communications has to look at all the current issues to try and find opportunities that may lie among them
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