AN ANALYSIS OF THE PRACTICE AND APPLICATION OF "STEALTH MARKETING” THROUGH CUSTOMER RELATIONSHIP MANAGEMENT & THE FRONTIER OF COMPETITIVE DIFFERENTIATION (GRAMEENPHONE PERSPECTIVE) By Tarannum Binte Shaheed ID: 081 044 030 An Internship Report Presented in Partial Fulfillment of the Requirements for the Degree Bachelor of Business Administration Fall 2012 NORTH SOUTH UNIVERSITY February 2013 1 AN ANALYSIS OF THE PRACTICE AND APPLICATION OF "STEALTH MARKETING” THROUGH CUSTOMER RELATIONSHIP MANAGEMENT
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| |Start Date: |Estimated End Date: | 1. Project Overview 5 1.1 PURPOSE: 5 1.2 KEY STAKEHOLDERS/DEPARTMENTS: 5 1.3 KEY DELIVERABLES: 5 1.4 MAIN OBJECTIVES: 6 1.5 ASSUMPTIONS: 6 1.6 CONSTRAINTS: 6 1.7 PROJECT MANAGEMENT PLAN VERSION CONTROL 6 2. INTEGRATION MANAGEMENT 7 2.1 INTEGRATED CHANGE CONTROL 7 2.1.1 CHANGE REQUEST FORM
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Contraints 5 3. Project Definition 6 3.1.Business Case 6 3.2.Stakeholder 6 3.3. Kick-off Meeting 6 3.4.Project Planning 6 3.4.1. Project Integration Management 6 3.4.2. Project Work Breakdown Structure 7 3.4.3. Project Time Management 7 3.4.4. Cost Management 7 4. Project Execution 7 4.1. Project Quality Management 7 4.2. Project Communication Management 7 4.3. Project Human Resource Management 7 4.4.
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Assignment on Strategic Planning Total Words (main text): 4853 Table of Content Title page…………………………………………………………… 01 Table of content……………………………………………………. 02 Learning Outcome 1 ……………………………………………… 03-05 Learning Outcome 2 ……………………………………………… 06-09 Learning Outcome 3 ……………………………………………… 09-10 Learning Outcome 4 ……………………………………………… 10-12 Learning Outcome 5 ………………………………………………
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being a key stakeholder, had the right to have their desires understood by Eurotunnel before any contracts were signed. What failed to happen was effective communications between the engineers at Eurotunnel who had the knowledge to understand the risks involved with this phase of the project and the bankers who were requiring a contract basis that was not appropriate to the type of project. The PMBoK (2008) provides that a proper project management plan with a thorough stakeholder management strategy
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utilized in the second quarter of next year. Key Stakeholders The key stakeholders in Riordan Manufacturing the IT department will gather requirements from are the COO, the Head Director of HR, and the HR personnel. The IT department will even ask the CEO’s input as well. The team will consider everyone that has a good idea to add to the new system. The team will develop the new HR tools application according to the requirements stated by the key stakeholders. The IT developers will ask questions in
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Principles of Management Course Number: BUS 1001-5 Course Name: Principles of Management Class meeting times: Wednesday 10:00-11:00 AM, Friday 9:00-11:00 AM Class Room: Chinrigwan 303 Instructor: Darshana Karna E-mail: darshanakarna@hotmail.com / karna1208@chonnam.ac.kr Background Principles of Management is a compressive introductory course on the management process from a manager’s perspective with particular emphasis on the skills, competencies, techniques and knowledge needed to successfully
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Syllabus School of Business MGT/521 Version 5 Management Course Description This course applies the tools available to University of Phoenix graduate students and the competencies of successful managers to understand the functions of business. Students develop an increased awareness of their own perceptions and values in order to manage and communicate with others more effectively. Other topics include MBA program goals, argument construction, decision making, collaboration, and academic
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Shell Company Analysis Dr. Scruton Methodist University Management and Organization Abstract Shell Oil is a global company in the oil industry. This long established company has withstood the test of time in this competitive market. Management practices have established the resources necessary to overcome the obstacles of a global company. This detailed analysis of Shell Oil focuses on management in order to provide an understanding of how the company is able to succeed. The organizational
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Instructor Date Table of Contents Introduction 3 Context of the change 3 Evaluation of the nature of such changes 4 The change management strategy 5 The challenges and difficulties in implementing such changes 6 Change management model 8 Stakeholders 10 Managerial challenges 11 Overcoming resistance to change 12 Managing change 12 Conclusion 14 Reference 16 Introduction UK largest international Airline, British Airways, is among the leading airlines in the world, with one of the
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