| | |GENERAL MANAGEMENT & STRATEGY | |Fall Semester, 2010 | |[pic]
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BESHAROV KATHERINE MILLER Starbucks Coffee Company en el siglo XXI En la mañana del 19 de marzo de 2008, 6.000 accionistas de Starbucks se reunieron en McCaw Hall en Seattle para la reunión anual de la compañía de café. El primero en la fila apareció en las afueras de la fachada de vidrio del edificio mientras todavía estaba oscuro y poco tiempo después el salón de actuaciones estaba abarrotado.1 A medida que la multitud entraba, un equipo de empleados de Starbucks repartía tazas de café caliente
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This is a five-week crash course in business, corporate, and global strategy – developing an understanding of strategy while exposing you to the challenge and rewards of negotiating your position as an opportunistic entrepreneur in a complex organization! Each block will provide you with information about (1) yourself, (2) fundamental perspectives in strategic management and global strategy, and (3) the interdependence of strategy formulation and implementation. The topics and concepts covered in
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Objectives of SM How do we achieve the objectives Major takeaways Key Success Factors Performance Evaluation The administrative norms What is Strategy and Strategic Management Process Prof. S. Sinha, Indian Institute of Management - Lucknow January 5, 2014 3 Objectives of SM Develop the competencies to practice strategy – to develop abilities of a general manager Ability to disintegrate and integrate (microscopic and telescopic views) Ability to balance between
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Redesigning retail: Operating model imperatives for international retailers Deploying the right operating model can help international retailers drive profitable growth by balancing customer relevance and operational efficiency across diverse and dynamic markets. Today’s consumers are a formidable bunch. Armed with more information than ever thanks to technology, they shop anytime, anywhere and with anyone they choose. Moreover, choice, convenience and service mean just as much to them as price
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Educational material supplied by The Case Centre Copyright encoded A76HM-JUJ9K-PJMN9I illycaffè: Value Creation through Responsible Supplier Relationships Francesco Perrini and Angeloantonio Russo SDA Bocconi Francesco Perrini and Angeloantonio Russo prepared this case study, as a basis for class discussion rather than to illustrate either effective or ineffective handling of a business situation. Copyright © 2007 SDA Bocconi University and EABIS. No part of this publication may be reproduced
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AT G E SUSTA Chapter Opener INABILITY Learning Obj LO1 LO2 LO3 LO4 LO5 LO6 ectives Understand the parameters of a sustainable opera Understand the tions and supply competitive dim chain strategy. ensions of opera Identify order tions and supply winners and or chain strategy. der qualifiers. See how strategy is implemented through operatio Introduce the co ns and supply ch ncepts of risk as ain activities. sessment and mi Show how prod tigation. uctivity is me asured and ho supply chain pr w it
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Summarize In the case study, the three significant reasons that had caused the market issue of McDonald’s from 1990s to 2003s were lack of preparation before the expansion, underestimate the competition, and fail to recognize the consumer demands. First, McDonald’s aggressively and rapidly expanded their business oversea without preparation, which led them to a wrong direction and lost focus. In addition, all the new employees weren’t trained well enough thus caused the decrease in quality of
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segmentation 8 4.3. Psycographic segmentation 8 5.0. The Competition 9 6.0. Company structure, Intellectual property and Ownership 10 7.0. The Marketing Plan and Sales Strategy 11 7.1. Product strategy 11 7.2. Pricing strategy 12 7.3. Channels of distribution 12 7.4. Promotion and Advertising 12 7.5. Sales strategy 13 8.0. The Financial Plan 14 Appendix 17 Actually,this seems to be the basic need of the human heart in nearly every great crisis-a good hot cup of coffee. 1.0.Executive
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Executive Summary The Daily Perc (TDP) is a specialty beverage retailer. TDP uses a system that is new to the beverage and food service industry to provide hot and cold beverages in a convenient and time-efficient way. TDP provides its customers the ability to drive up and order (from a trained Barista) their choice of a custom-blended espresso drink, freshly brewed coffee, or other beverage. TDP is offering a high-quality option to the fast-food, gas station, or institutional coffee. The Daily
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