Marketing Channel Strategy This page intentionally left blank Eighth Edition Marketing Channel Strategy Robert W. Palmatier University of Washington’s Foster School of Business Louis W. Stern Northwestern University’s Kellogg School of Management Adel I. El-Ansary University of North Florida’s Coggin College of Business Boston Columbus Indianapolis New York San Francisco Upper Saddle River Amsterdam Cape Town Dubai London Madrid Milan Munich Paris Montréal Toronto Delhi Mexico
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Marketing Management, Millenium Edition Philip Kotler Custom Edition for University of Phoenix Excerpts taken from: A Framework for Marketing Management, by Philip Kotler Copyright © 2001by Prentice-Hall, Inc. A Pearson Education Company Upper Saddle River, New Jersey 07458 Marketing Management Millenium Edition, Tenth Edition, by Philip Kotler Copyright © 2000 by Prentice-Hall, Inc. All rights reserved. No part of this book may be reproduced, in any form or by any means, without permission
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Delhi Mexico City São Paulo Sydney Hong Kong Seoul Singapore Taipei Tokyo Editor in Chief: Stephanie Wall Senior Acquisitions Editor: April Cole Editorial Project Manager: Claudia Fernandes Director of Marketing: Maggie Moylan Senior Marketing Manager: Nikki Ayana Jones Marketing Assistant: Gianna Sandri Senior Managing Editor: Judy Leale Production Project Manager: Kelly Warsak Senior Operations Supervisor: Arnold Vila Operations Specialist: Cathleen Petersen Creative Director: Blair
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0 ΠΕΡΙΕΧΟΜΕΝΑ ΜΑΚΡΟΟΙΚΟΝΟΜΙΚΗ ΘΕΩΡΙΑ & ΠΟΛΙΤΙΚΗ ΓΕΝΙΚΕΣ ΑΡΧΕΣ ΔΙΟΙΚΗΣΗΣ ΕΠΙΧΕΙΡΗΣΕΩΝ ΠΟΣΟΤΙΚΕΣ ΜΕΘΟΔΟΙ ΙΙ (ΣΤΑΤΙΣΤΙΚΗ ΓΙΑ ΤΗ Δ.Ε.) ΣΤΟΙΧΕΙΑ ΥΠΟΛΟΓΙΣΤΙΚΩΝ & ΠΛΗΡΟΦΟΡΙΑΚΩΝ ΣΥΣΤΗΜΑΤΩΝ ΣΥΜΠΕΡΙΦΟΡΑ ΚΑΤΑΝΑΛΩΤΗ ΜΙΚΡΟΟΙΚΟΝΟΜΙΚΗ ΙΙ ΛΟΓΙΣΤΙΚΗ ΙΙ (ΠΡΟΧΩΡΗΜΕΝΗ ΧΡΗΜΑΤΟΟΙΚΟΝΟΜΙΚΗ ΛΟΓΙΣΤΟΙΚΗ) ΕΜΠΟΡΙΚΟ ΔΙΚΑΟ ΙΙ ΕΡΓΑΤΙΚΟ ΔΙΚΑΙΟ ΧΡΗΜΑΤΟΔΟΤΙΚΗ ΔΙΟΙΚΗΣΗ Ι ΔΙΑΧΕΙΡΙΣΗ ΚΙΝΔΥΝΟΥ ΜΑΡΚΕΤΙΝΓΚ ΠΡΟΪΟΝΤΩΝ ΥΨΗΛΗΣ ΤΕΧΝΟΛΟΓΙΑΣ ΟΙΚΟΝΟΜΙΚΗ ΤΩΝ ΕΠΙΧΕΙΡΗΣΕΩΝ ΙΙ ΔΙΑΧΕΙΡΗΣΗ ΣΥΓΚΡΟΥΣΕΩΝ & ΔΙΑΠΡΑΓΜΑΤΕΥΣΕΙΣ ΕΠΙΧΕΙΡΗΣΙΑΚΗ ΟΡΟΛΟΓΙΑ ΣΤΗΝ
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Michaels Vice President of Editorial, Business: Jack W. Calhoun Publisher: Joe Sabatino Sr. Acquisitions Editor: Steve Scoble Supervising Developmental Editor: Jennifer Thomas Editorial Assistant: Lena Mortis Sr. Marketing Manager: John Carey Marketing Coordinator: Suellen Ruttkay Marketing Specialist: Betty Jung Content Project Manager: Cliff Kallemeyn Media Editor: Deepak Kumar Sr. Art Director: Michelle Kunkler Frontlist Buyer, Manufacturing: Sandee Milewski Internal Designer: Juli Cook/ Plan-It-Publishing
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