COMPETITIVE STRATEGY MICROMAX –THE INDIAN INNOVATOR Can Micromax make the leap from Indian to global brand? Faculty Guide: Naveen Coomar SUBMITTED BY: ANKUR MAKHIJA ROLL NO .55 IIFT PT 12-15 What is Competitive Strategy? Competitive Strategy is defined as the long term plan of a particular company in order to gain competitive advantage over its competitors in the industry. It is aimed at creating defensive position in an industry and generating a superior ROI (Return on Investment)
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Industry Analysis: Soft Drinks Meghan Deichert, Meghan Ellenbecker, Emily Klehr, Leslie Pesarchick, & Kelly Ziegler Strategic Management in a Global Context February 22, 2006 Industry Analysis: Soft Drinks Barbara Murray (2006c) explained the soft drink industry by stating, “For years the story in the nonalcoholic sector centered on the power struggle between…Coke and Pepsi. But as the pop fight has topped out, the industry's giants have begun relying on new product flavors…and looking to
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EXTERNAL AND INTERNAL ENVIRONMENTAL ANALYSIS External Analysis There are two conditions that are most significant in McDonald’s external environment that are: 1. The new trend in which customers are changing fast –food restaurants to healthier ones. 2. The arising competition to achieve growth in this industry. The fast-food industry is very complex and saturated. The key success factors in APPENDIX 1 show that in order to be able to compete there is a need for research and development
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Chapter 7: * Merger: a strategy through which two firms agree to integrate their operations on a relatively co-equal basis * Acquisition: a strategy through which one firm buys a controlling, or 100% interest in another firm with the intent of making the acquired firm a subsidiary business within its portfolio. After acquisition, management of the acquired firm report s to the management of the acquiring firm * Takeover: a special type of acquisition when the target firm did not solicit
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Advertising expenses increased by 46 percent as the company continued to promote iconic brands such as the Hershey Kiss and Reese’s products. Due to lower commodity prices, the company plans to discontinue their Cacao Reserve brand as well as their Starbucks chocolate partnership. The company also plans to close their online gift business. The company expanded its global presence via joint ventures in china and India. From this case, we found two key lessons as following: (a) The first lesson
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TABLE OF CONTENTS Executive Summary…………………………….……….…………………………………...……4 History…………………………………………………………………….……………………….6 Mission and Vision………………………………………………………….………………...…..7 Objectives and Strategies……………………………………………………………………….....7 Industries, Products, and Competition…………………………………………………………….7 Top Management……………………………………………………………………………….....8 Current Issues ……………………………………………………………………………………11 Socioculture……………………………………………………………………………………...14 Demographics……………………………………………………………………………..…….
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The Department of Marketing Mc Donald’s Marketing Strategies in the U.S Topic: McDonald’s Marketing Strategies in the US Introduction………………………………………………………………………………3 Chapter One: Fast Food Industry Analysis 1.1 Rivalry Among Existing Firms……………………………………………………….4 1.2 Threat of New Entrants………………………………………………………………5 1.3 Bargaining Power of Buyers…………………………………………………………6 1.4 Bargaining Power of Suppliers………………………………………………………7 1.5 Threat of Substitute
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Barnes & Noble Vs. Amazon To attain a competitive advantage over Amazon.com, Barnes & Noble needs to develop a proper strategy and implement a successful marketing plan. SITUATION ANALYSIS Barnes & Noble first must consider the issues and problems facing their company, and then perform an opportunity analysis to determine their strengths and weaknesses in relation to their customers, competitors, and company capabilities. In regards to the main concerns of Barnes & Noble,
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Industry Analysis: Soft Drinks Meghan Deichert, Meghan Ellenbecker, Emily Klehr, Leslie Pesarchick, & Kelly Ziegler Strategic Management in a Global Context February 22, 2006 Industry Analysis: Soft Drinks Barbara Murray (2006c) explained the soft drink industry by stating, “For years the story in the nonalcoholic sector centered on the power struggle between…Coke and Pepsi. But as the pop fight has topped out, the industry's giants have begun relying on new product flavors…and looking to
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increased the number of beverages in the PepsiCo portfolio. The most notable brands from Pepsi American Beverages (PAB) include: Pepsi, Diet Pepsi, Gatorade, Tropicana Pure Premium Juices, Dole Juices, and Propel Fitness Water. A partnership with Starbucks produces ready-to-drink Frappuccino drinks
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