1. COMPANY DESCRIPTION Starbucks is the largest coffeehouse company in the world. It was founded by three very unusual entrepreneurs, an English teacher Jerry Baldwin, History teacher Zev Siegel and a Writer Gordon Bawker. They came with this brilliant idea of getting into the coffee business inspired by an entrepreneur who sold high quality coffee beans and equipments, named Alfred Peet. The first Starbucks store was opened in Pike Market Place in Seattle on March 30, 1971. It is a for
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different customer groups Price is lower (25,000-45,000VND) compared to Starbucks and Coffee Bean WEAKNESSES Low marketing to promote their coffee: tea sales (80%) and coffee sales (20%) (VnExpress 2014) Low store capacity OPPORTUNITIES Tea has become a lifestyle of young people, not just only a drink. (Vietnam Online n.d) Foreigners are eager to try out dosmetic brands rather than international tastes such as Starbucks and Coffee Bean => Tourists recommend Phuc Long to their friends (Hoang
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Introduction Starbucks started in 1971 as a single store in Seattle’s historic Pike Place Market. It offered fresh-roasted whole bean coffees in the store. There is a group of coffee lovers which shared a passion for quality coffee and exotic teas included English teacher Jerry Baldwin, history teacher Zev Siegel, and writer Gordon Bowker, they put investment and finally opened a store called “Starbucks Coffee, Tea, and Spice” in Seattle, WA. In 1981, Howard Schultz (Starbucks chairman, president
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Abstract I inherited The Broadway Café coffee shop from my grandfather which is located in downtown Atlanta. It was first opened in 1952. Coffee shop specialized in different coffees, teas, homemade soups, sandwiches, salads and full service bakery. For many years it was a hotspot, but for last five years business is going down. Now it needs new and improved methods to be back in business market. My grandfather never used computer and everything was manual including ordering and employee payroll
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External Analysis of Starbucks 1 RUNNING HEAD: STARBUCKS External Environmental Analysis of Starbucks and the Coffee Industry Harold Brown Strategic Management MGMT 4340 Dr. Nwabueze March 3, 2011 External Analysis of Starbucks 2 Contents 1.0.0. Executive Summary ...................................................................................................................... 5 2.0.0. Company History .................................................................................
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Case Analysis 1 Case 7: Dunkin’ Donuts: Betting Dollars on Donuts February 16, 2010 Case 7: Dunkin’ Donuts: Betting Dollars on Donuts Porter’s Five Forces Analysis for Coffee Industry Porter’s five forces provide a great deal of information about the attractiveness of the coffee industry. There are many customers in the market for coffee. According to Schermerhorn, (2007) “400 billion cups of coffee are consumed every year making it the most popular beverage globally.” This is a opportunity
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Global Business Opportunities Project: Starbucks Going to India Prepared by: Group A Contents Module 2: ANALYZING INTERNATIONAL COMPETITORS 6 Module 3: ASSESSING THE ECONOMIC-GEOGRAPHIC ENVIRONMENT 7 Module 4: ASSESSING THE SOCIAL-CULTURAL ENVIRONMENT 10 Module 5: ASSESSING THE POLITICAL LEGAL ENVIRONMENT 13 Module 6: SELECTING A GLOBAL COMPANY STRUCTURE 15 Module 7: FINANCING SOURCES FOR GLOBAL BUSINESS OPERATIONS 16 Module 8: CREATING A GLOBAL MIS (MANAGEMENT INFORMATION SYSTEMS) 18
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not always the case. In some markets, such as the US and the UK, the pharmacy, restaurant, and video store businesses, for instance, have largely consolidated from mom-and-pop shops to large standardized chains. Economically, consolidation seems to make sense since it initially brought customers a broader choice at lower prices thanks to economies of scale; and sometimes a predictably good customer experience, e.g., McDonald's and Burger King, Barnes & Noble and Borders, and Starbucks. Too often,
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Starbucks There are three special things in this case that amazed me. First Starbuck’s advertisement method, then getting employees’ trust and at last, think globally and manage globally. Based on Schultz’s desire that the coffee bar must a place for gathering, he chose the best way of advertising, the word-of-mouth method. In my opinion, even not trying to add any advertisement in public media is kind of advertising! Customers think it’s not a place that media should tell others to go, it’s a
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| 2011 | Mohsin Alvi 100437809 [Cohesion case] | | Contents Competitive advantage: 2 Business dilemma: 2 Making Business Decision I 3 E.Business: 4 Business dilemma: 4 Making Business decision 1: 5 E business strategy: 5 Ethics: 6 Business Dilemma: 6 Security: 7 Making business decision II 7 Making business decisions I 8 Sources: 9 Competitive advantage: Business dilemma: As a Coffee shop with almost 60 years of company history, I would like to make that
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