Case 2 The Fast Food Industry A Porter 5-forces model of the fast food industry-----Wu Rongrong The threat of new entrants in the fast food industry is high. Because there are no legal barriers which would keep them from entering the industry. The major barriers in which a firm faces in the industry are the economies of scale and the access of the distribution. In order for a firm to enjoy success in the industry, they must spend a large amount of capital on advertising and marketing
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Introduction of Oldtown The OldTown White Coffee, OTWC (Chinese: 旧街场白咖啡) is the largest kopitiam restaurant chain in Malaysia. The headquarters is in Ipoh, Perak, Malaysia,it is a frenchaise company. Established in 1999, OldTown Berhad (“OldTown”) produce instant beverage mixes and products, in addition to operating over 180 café outlets in Malaysia OldTown is the proprietary owner of the special formulation of 3-in-1 white coffee blend, which has been permeating Malaysian households and food
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Team Andres KKD Case Analysis Business 6200: Strategy and Competition KKD Case Analysis Prepared By Team Andrews: Tim Fish Brad White Christina Vance Stephanie Bogan Anthony Vatterott Submitted To: Professor Mazen Badra October 15, 2009 BUSN 6200 Fall I 2009 Team Andrews KKD Case Analysis TABLE OF CONTENTS I. Introduction .................................................................... 1 II. SWOT Analysis ...........................................
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Team Andres KKD Case Analysis Business 6200: Strategy and Competition KKD Case Analysis Prepared By Team Andrews: Tim Fish Brad White Christina Vance Stephanie Bogan Anthony Vatterott Submitted To: Professor Mazen Badra October 15, 2009 BUSN 6200 Fall I 2009 Team Andrews KKD Case Analysis TABLE OF CONTENTS I. II. III. IV. Introduction .................................................................... 1 SWOT Analysis ...................................................
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Tea and Coffee are the favourite drink in India especially tea. A quiet cafe revolution is sweeping urban India with the explosion of coffee bars. That is bad news for tea - still the favourite brew for a majority of Indians -which has been losing out to coffee in recent years. India is one of the world's largest exporters of tea and one of its biggest consumers. However, it is coffee drinking which is increasingly becoming a statement of young and upwardly mobile Indians. Moreover, coffee bars, an
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A sustainable coffee market A case about sustainable enterprising www.hbodio.nl/english 2 Alice O, Amsterdam © 2007 Alice O education in a global perspective Oostenburgervoorstraat 90, 1018 MR Amsterdam Email: alice@aliceo.nl Telephone: +3120 620 48 15 Website: www.aliceo.nl/english All rights reserved. Nothing from this publication may be copied, saved in an automated databank or be made public in any form or manner without prior written permission from Alice O. The case may
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Before any business considers a strategic price decrease, it should study the demand curve for its markets. Demand curves show volumes at different price points and so capture the inflection points where segments behave differently. Customers will not buy from you if they don’t trust you, and they definitely won’t trust you if they feel that your price is dishonest. Lowering the price of your product suggests your product was not really worth what you were asking for to begin with. They will believe
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come from the rent, royalties, and fees paid by the franchisees, as well as sales in company-operated restaurants. In 2012, McDonald's Corporation had annual revenues of $27.5 billion, and profits of $5.5 billion. Products: Macdonald’s primarily sells hamburgers, cheeseburgers, chicken burgers, French fries, breakfast items, soft drinks, milkshakes and deserts including ice-creams. Currently restaurant also expanded its menu to include salads, fish, wraps, smoothies and fruits in order to change
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significant factor of brands’ positive effects. Firstly，global brands could offer people high quality products and superior service. This competition leads to better, cheaper and cleverer things, and helps stimulate economic growth (Ahmad 2003, p. 172). Secondly, brands could make a large amount of profits. Walker (2006) reported that corporate branding is a function of the profit motive: companies have stuff to sell and hire experts to
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2) International Operations (They operate quite different abroad) 3) Strong Strategy: “We’re doing good, but we can do better” 4) Global network 5) Low prices 6) On and off lines operations 7) Scale of goods (from pin to piano) Amazon: 1) More than 100 mills. Items 2) Well-developed IT 3) Logistic infrastructure 4) Easy to enter (you can buy goods from every part of the world) 5) Delivering 6) Global Reach (Amazon.fr-France, .co.uk-UK, .co.jp-Japan) 7) Flexible prices 8) Strategy (not
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