Note: Solve any 4 Case Study’s CASE: I Managing the Guinness brand in the face of consumers’ changing tastes 1997 saw the US$19 billion merger of Guinness and GrandMet to form Diageo, the world’s largest drinks company. Guinness was the group’s top-selling beverage after Smirnoff vodka, and the group’s third most profitable brand, with an estimated global value of US$1.2 billion. More than 10 million glasses of the popular stout were sold every day, predominantly in Guinness’s top markets:
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The Cohesion Case: The Broadway Café Alicia N. Gadson CIS 500: Information Systems for Decision-Making Strayer University Dr. Frank R. Lazzara June 6, 2011 Table of Contents Abstract ........................................................................................................................... 3 Part 1: Competitive Advantage................................................................................ 4 Part 2: The Broadway Café and E-Business..................
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We need to first keep our current customers while attracting new customers. To organize such an effort we will implement a new frequency reward program. We will have the cards on display for pick up, the card we say something in the form of once you buy your fourth item your fifth item will be half off. To attract the new customers, we will put a small ad in the local paper that the customers can cut out and once they came in we would exchange it for the official one. My Grandfather never changed
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Table of Contents Introduction.......................................................................................................................................... 1 Internal analysis ................................................................................................................................... 1 External analysis .................................................................................................................................. 2 Competitor analysis .....
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Business Plan: Zenity Tea House, LLC December 2012 Team Members: Connor Casey Richard Grepo Katsiaryna Prasad Amanda Tran Executive Summary Zenity Tea House, LLC is a small café located in Seattle, Washington and will be open for business starting January 1, 2015. We provide our customers various Chinese teas with refreshments of pastries and appetizers known as dim sum. Unlike local tea houses in Seattle, we offer our customers to experience the traditional art of Chinese tea making through
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BAKED BY MELISSA MARKETING PLAN May 2 , 2011 nd TABLE OF CONTENTS: I. Executive Summary II. Situation Analysis o Market Summary Target Market Demographics Geographic Demographics Behavior Factors Market Needs Market Trends Market Growth o SWOT Analysis Strengths Weaknesses Opportunities Threats o Competition o Product Offering o Keys to Success o Critical Issues III. Marketing Strategy o Mission o Marketing Objectives o Financial Objectives o Target Markets o Positioning o
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“Experience the Difference” In the last years I was fascinated by the rapid success of international companies such as Apple, Starbucks, Facebook and I was trying to find answers for these business phenomena. I started to ask myself: why are people in developed countries suddenly buying overpriced coffee from Starbucks Coffee Shops? Why is a company like Apple experiencing a business comeback after many years of mediocre performance in the personal computer business? Why are people thrilled to
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International Activities 8 Background: 9 Elite international in the 90s: Central and Eastern Europe 9 Strauss-Elite 1997-2001 9 2002 - 2004 10 Away From Home (AFH) 10 Brazil 11 Going forward: Global Trends 11 The Next Step: Beyond Coffee 12 Sabra Salads in the United States 12 Background 12 Market opportunity 13 Sabra 13 Entering the U.S market 13 Max Brenner 13 Background 14 The dilemma 14 Developing the concept 14 2005 and beyond 15 Appendixes 16 Background
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its revenue from operations outside of its home country is considered multinational companies. It can also be referred to as an international corporation. One of the examples of MNC is Starbucks. Starbucks Corporation is an American global coffee company and coffeehouse chain based in Seattle, Washington. Starbucks is the largest coffeehouse company in the world, with 20891 stores in 64 countries (Wikipedia, 2013). According to Leslie and Philip (2012), the global business environment can be
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relationship with the potential buyer, but will always ultimately end with an attempt to "close the sale" Personal selling is one of the oldest forms of promotion. It involves the use of a sales force to support a push strategy (encouraging intermediaries to buy the product) or a pull strategy (where the role of the sales force may be limited to supporting retailers and providing after-sales service). What are the main roles of the sales force? Kotler describes six main activities of a sales force: (1) Prospecting -
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