doughnut industry (a subset of SIC Code 5812). It’s a highly fragmented industry characterized by low-volume outlets with undifferentiated product quality. Krispy Kreme competes primarily on its quality, brand and unique way of manufacturing and selling doughnuts on-premise. Its competitors include nation-wide companies, like Dunkin’ Donuts and AFC Enterprises [AFCE] (Cinnabon, Seattle’s Best Coffee, Popeye’s), and many regional companies. A secondary market is the packaged doughnut market (a subset
Words: 3166 - Pages: 13
53 of your text and all questions on pages 56–57. 29. In fiscal year 2011, Starbucks Corporation (SBUX) had revenue of $11.70 billion, gross profit of $6.75 billion, and net income of $1.25 billion. Peet’s Coffee and Tea (PEET) had revenue of $372 million, gross profit of $72.7 million, and net income of $17.8 million. a. Compare the gross margins for Starbucks and Peet’s. b. Compare the net profit margins for Starbucks and Peet’s. c. Which firm was more profitable in 2011? 31. See Table 2.5
Words: 5617 - Pages: 23
Robbins founded in 1953, through the merger of its ice cream parlour in Glendale, California. He claims it is the world's largest chain of specialty ice cream shops, with more than 5,800 locations, 2800 located in the United States Baskin-Robbins sells ice cream in over 30 countries. The company is in Canton, Massachusetts, USA.Baskin-Robbins ice cream parlours started as separate companies, Burt Baskin and Irv Robbins; Burt owned ice cream parlour and Snowbird Ice Cream. Snowbird Ice Cream featured
Words: 2045 - Pages: 9
| |EDEXCEL LEVEL 5 |[pic] | | |BTEC HIGHER NATIONAL DIPLOMA IN BUSINESS | | | |
Words: 3960 - Pages: 16
customer relationships. The fifth (or) final step involves capturing value in return in the form of current and future sales, market share, and profits by treating superior customer value the firm creates highly satisfied customers who stay loyal and buy more. Therefore, the outcomes of creating customer value are customer loyally and retention, share of market and customer equity. However, as a first step, marketers need to understand the marketplace and customer needs and wants. The core elements
Words: 14782 - Pages: 60
Question 1 0 out of 2 points | | | If your personal economic interests conflict with those of your employer, generally you must subordinate your personal interests in favor of achieving your employer’s best interests. This is required by which of the following fiduciary legal duties?Answer | | | | | Selected Answer: | Obedience. | | | | | Question 2 2 out of 2 points | | | In common law nations, such as the US, companies must understand and comply with which
Words: 6947 - Pages: 28
superstores in 40 countries and was visited by some 776 million shoppers. IKEA's low-priced, elegantly designed merchandise, displayed in large warehouse stores, generated sales of €27.5 billion in 2012, up from €4.4 billion in 1994, and €4.2 billion in net profit. Although the privately held company refuses to publish detailed financial data, its net profit margins were rumored to be around 10 percent, high for a retailer. The founder, Ingvar Kamprad, now in his 80s but still an active "adviser"
Words: 6306 - Pages: 26
SECTION A (4X5) Ques. 1. Write Short Notes on a) Market Development MARKET DEVELOPMENT a process for developing sales - new business and new markets This process is effective for developing all types of business, and delivers business growth via: * new products or services to existing customers, * existing products or services to new customers, or * new products or services to new customers. Market development process: 1. Establish market
Words: 3398 - Pages: 14
S T R A T E G Y – II S T R A T E G Y – II S T R A T E G Y – II S T R A T E G Y – II S T R A T E G Y – II www.ibscdc.org 1 Transformation Corporate Transformation Korean Air: Chairman/CEO Yang-Ho Cho’s Radical Transformation A series of fatal accidents, coupled with operational inefficiencies snowballed Korean Air into troubled times. Then, at the beginning of the 21st century, its CEO/ Chairman, Yang-Ho Cho undertook various transformation initiatives - for instance, improving service
Words: 71150 - Pages: 285
| |EDEXCEL LEVEL 5 |[pic] | | |BTEC HIGHER NATIONAL DIPLOMA IN BUSINESS | | | |
Words: 3960 - Pages: 16
