1 The trouble with Starbucks On a dark December morning three years ago, Howard Schultz bounded into a coffee shop in Dublin and started shaking hands with people in red T-shirts and green aprons before peppering them with questions. “Are you all new with Starbucks?” he asked the staff. “Who are the customers, and have they been to Starbucks before?” The store was the second Starbucks to open in Ireland, and Schultz, a tall, lean, energetic man who had bought the Starbucks brand more than two decades
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The history of Starbucks starts back in 1971 when the first store opened in Seattle, Washington. Jerry Baldwin, Zev Siegl and Gordon Bowker got the idea from Alfred Peet (of Peet's Coffee fame). The store initially sold just coffee beans and coffee making equipment rather than the drinks they have become so famous. After about 10 years, Howard Schultz was hired as Director of Retail Operations and came to the conclusion that they should be selling drinks rather than just beans and machines. He
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Faculty Board of Economic Sciences, Communication and IT Business Administration Starbucks with Corporate Social Responsibility (CSR) “How Starbucks succeeds in a business world with CSR” 15 Credits Master Thesis (FEAD 01) Thesis Advisor: Bo Enquist Co-reviewer Lars Haglund The Authors: Sornchai Harnrungchalotorn Yaowalak Phayonlerd Karlstads universitet 651 88 Karlstad Tfn 054-700 10 00 Fax 054-700 14 60 Information@kau.se www.kau.se ACKNOWLEDGEMENT Acknowledgements Our
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STARBUCKS BACKGROUND AND OVERVIEW Starbucks first opened its store in 1971 at Pike Place Market in Seattle. It was originally called Starbucks Coffee, Tea and Spices. The company first began its operations by providing coffee to restaurants and espresso bars. In the mid-1980s, then director of retail operations and marketing Howard Schultz introduced the idea of a coffeehouse to the company’s founders, an idea he derived from his visit in Milan, Italy. Schultz was captivated by
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Topic/ Title : | Starbucks Decision Making | TABLE OF CONTENTS Introduction 3 Objective of the study 3 Scope of Study 4 Methodology 4 Drivers of Growth and rationale behind Expansionist Strategy 5 Strategy in Japan (expansion in Japan) 5 Strategy in China 6 Strategy in Australia - Too
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Starbucks Case Study Only thirty years ago the Starbucks Coffee Company was a mere small town coffee shop located in Seattle, Washington. Howard Schultz, then a young entrepreneur, was fond of the coffee shop and aspired to build the company into the giant franchise that it is today after being inspired by a trip to Italy. Starbucks has become one of the biggest coffee restaurants in the world and has become a household word. The Starbucks brand provided its customers with gourmet coffees, espresso’s
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1. Introduction Today, coffee is a beverage which is becoming indispensable in life. Many people drink at least a cup of coffee each day. In Singapore, coffee can be easily bought in any coffee shops, cafes, restaurants and even sold by vending machines. Besides that, Singapore is one of the highest coffee-consuming countries in the world which is meant that 4.4kg of coffee per year (280 cups of coffee) (Channel NewsAsia, July 14, 2013). For coffee lovers, Starbucks is a famous name. It is because
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also, over the long run, serve their shareholders best. Companies do in fact, do well by doing good! Typically, “social responsibility” is the term used by companies that give a percentage of their earnings to charity, or sell organic products, or try to save the rain forest. It is true that Starbucks maintains the focus of contributing positively to their communities and environment and this has always been their mission. In addition, Starbucks needs to grow and sustain its business. They need to
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First established in 1971, but the real and actual Starbucks was created in 1987 when an ex employee bought the company after creating one by his own and persuading some investors to buy it. Howard Schultz was the entrepreneur that took the company since its start in Seattle to the actual global enterprise that is today. The innovation has been always in the way of Starbucks, even is seen on its logo that have changed trough the years to give the company an actual image; the first one had a twin-tailed
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I have chosen to review the organizational structure of Starbucks Coffee, both for successful and unsuccessful organization behaviors and concepts that have been intertwined into the Starbucks business structure. At first glance I would have thought that Starbucks has made all of the right business moves along the way as they started in Seattle as a single neighborhood coffee house and have grown to be a globally recognized brand with stores in 50 countries worldwide. However, no organization is
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