1.0 INTRODUCTION Name : Starbucks Corporation (NASDAQ: SBUX) Headquarters : Seattle, Washington, U.S. Employees : 176,000 in 2008 Revenue for 2008 : US$10.383 billion CEO : Howard Schultz (Founder of Starbucks coffeehouse) Starbucks Corporation is an international coffeehouse chain based in Seattle, Washington, United States. Starbucks is the largest coffeehouse company in the world, with 16,120 stores in 49 countries, including around 11,000 in the United States, followed by nearly
Words: 7365 - Pages: 30
Introduction The person who I have chosen to do a write-up about is Howard Shultz, the Chief Executive Officer of Starbucks Coffee Company. Shultz is a person who possesses excellent entrepreneurial skills, which is the main reason why I chose to do my write-up about him. Background Howard Shultz was born in 1953 to a loving family in Brooklyn, New York. He spent his childhood being brought up in the Bay View housing project that was known to be in an unpleasant condition at that time (bio., n.d
Words: 1620 - Pages: 7
STARBUCKS (Case Study in HRM Trends) Submitted to: Mrs. C. Rodriguez Submitted by: Basilio, Erlyn Ruth Broniola, Ginalyn Beltran, Dickross Musni, Marionne I. Background Description The Starbucks Brief History Starbucks began in 1971. Back then, Starbucks was a roaster and retailer of whole bean and ground coffee, tea and spices with a single store in Seattle’s Pike Place Market. In 1982, Howard Schultz joins Starbucks. While on a business trip in Italy, he visits Milan’s famous
Words: 1018 - Pages: 5
“Cup of Joe” Marketing Research Analysis Table of Contents Executive Summary Introduction and Research Design Secondary Research Qualitative Research: Interviews Data Analysis Frequency Analysis Limitations Conclusions and Recommendations Executive Summary The purpose of this marketing research report is to analyze the coffee shop market in the Greater Houston area to give Joe Brown a better understanding of the industry before investing in Cup of Joe coffee shops. Mr. Brown has 4
Words: 2446 - Pages: 10
Strategic Marketing Plan ------------------------------------------------- Lecturer: Erik Kostelijk Student: Parisa Taghipoor Class: ICV4C Date: 19 November, 2010 ------------------------------------------------- 1.0 Introduction & Background ------------------------------------------------- 1.1 Background Established in 1985, Starbucks Corporation is today’s premier roaster and retailer of specialty coffee in the world
Words: 8688 - Pages: 35
Espresso Regalo all words related to the specialty coffee business. Chances are, if you've been to an airport, grocery store, mall, or the downtown area of a large city, you've been to or seen a Starbucks. Without a doubt, Starbucks is the de facto leader in the specialty coffee market, and not just in the United States. In 1999, Starbucks expanded into China. Today, their expansion continues in China and around the world. Starbucks now has stores in 47 countries. Their global expansion
Words: 939 - Pages: 4
| |1 | | Trinh’s Coffee House (TCH) will produce and market a line of specialty coffees that will appeal to those consumers interested in something unique in there mornings, afternoons or nights. The shop will have a friendly welcoming environment where guest can socialize
Words: 3367 - Pages: 14
Describe Starbucks’ value-creating strategy in 1980s. [8 marks] Starbuck attracted the attention of Schultz (vice president of Hammarplast AB’s) as a value-creating strategy in 1980’s. Schultz curious about Starbucks when he noticed that the company buying a huge number of drip coffeemakers from Hammerplast and later he joined as a head marketing of Starbucks. Shortly, he visit Milan, Italy for a business trip and he noticed every stret had coffee bars served espresso and other coffee based
Words: 917 - Pages: 4
Economics & Institutions TReNDS Martin Pitek MGMT - 7730 March 20, 2009 Starbucks Coffee Table of Contents Introduction 3 Product Analysis 3 Product Overview 3 Market Structure 4 Competition 5 Dunkin Donuts 7 Krispy Kreme 3 McDonalds 8 Panera Bread 8 Elasticity Estimates Pricing Strategy 10 Forecast 12 Determants of Demand 13 Forecast Model 15 Forecast Error! Bookmark not defined
Words: 7573 - Pages: 31
Starbucks Corporation Summarize the overall strategy of Starbucks Management in its effort to create and develop a new concept and a rapidly expanding company. The overall goal of Starbucks Management was to create an American version of the Italian coffee bars that Howard Schultz had experienced first-hand in Milan. He believed that Starbucks should function as an important part of the community, as a meeting place for its customers. He wanted Starbucks to become an experience that would
Words: 5984 - Pages: 24
