equipment • The Starbucks logo is an image of a twin-tailed siren • Product lines include : − beverages (coffee, Tazo tea, soda, juices) − pastries − whole coffee beans − coffee-related hardware and equipment − merchandise (mug, CDs) Corporate governance: • Originators: Jerry Baldwin, Zev Siegl, and Gordon Bowker • Howard Schultz, CEO of Starbucks • Orin C. Smith was President and CEO of Starbucks from 2001 to 2005.
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Anniversary boost or related to marketing? The mission of the International College is to educate undergraduates from all nationalities, especially, those in the Southeast Asian Region, who will be responsible global citizens, adaptable to different cultures and environment. Every anniversary of NUIC is memorable for the student like me because this is the way how you will see yourself after your studying in this institution that making you proud, one thing is you demonstrated to the people who came
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1. Starbucks是一個怎樣的公司？該公司的經營宗旨為何？其過去的成長策略為何？到2002年時獲致怎樣的成果？ Starbucks是個擁有企業願景，並勇於實踐打造企業願景的公司。其經營宗旨為將醇香的咖啡融入每個人的生活中，讓每個人在生活中不只有家庭與工作，還有專屬自己的咖啡時光。 * establish Starbucks as the most recognized and respected brand in the world by creating coffee culture, providing coffee with best quality and best services, and using broad distribution strategy. 在星巴克的成長策略上，我們主要分為三個構面，分別為地理面、產品面、產品深化三個構面，做一深度的討論。 * 地理構面：星巴克採取的策略是通路擴張；積極展店，讓全美布局更廣；建立更廣泛的通路，讓顧客不只在星巴克遇見星巴克，更可以在自己習慣消費的雜貨店、平常約會聚餐的餐廳，就能享受到星巴克提供的高品質咖啡。
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| Starbucks | Case Analysis | | | What factors accounted for the extraordinary success of Starbucks in the early 1990s? What was so compelling about the Starbucks value proposition? What brand image did Starbucks develop during this period? Describe the original target market. After joining Starbucks’ marketing team in 1997, Howard Schultz traveled to Italy. He was very impressed by the Milanese coffee culture and the way of its services. He really liked the espresso bar that
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controllable elements of Starbucks entering global market have to do with their overall marketing mix and consumers. Starbucks is able to make adjustments within each global segment to target each consumer that lives within that global area. They can change pricing, along with how they promote their products and where exactly they sell their products. The uncontrollable elements Starbucks have encountered can vary from unstable economies to other competition in surrounding areas. Starbucks said they had
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extra-ordinary success of Starbucks in the early 1990s? Many factors accounted for the extra-ordinary success of Starbucks in the early 1990’s. Starbucks owns nearly one-third of America’s coffee bars, which is more than its next five biggest competitors combined. Almost all of Starbucks’ locations in North America are company-owned stores located in high-traffic, high-visibility settings such as retail centers, office buildings, and university campuses. This made Starbucks a very convenient coffee
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Business Description (Size, Geography, Product, service, market) Dunkin' Brands Group is a leading franchiser of quick service restaurants (QSRs), possessing two well-established brands: Dunkin' Donuts and Baskin-Robbins. Dunkin' Donuts is the U.S. leader in serving hot and cold coffee and baked goods. As of December 28, 2013, there were 10,858 Dunkin' Donuts points of distribution[1], of which 7,677 were in the U.S. and 3,181 were international. Baskin-Robbins is the market leader in the U.S
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Chapter 9 Assignment: Starbucks vs. McDonald’s Strategies | 1. How does Starbucks enter foreign markets? Do you agree with its rapid growth strategy? (Consider what has happened to the number of stores and locations during the last few years in answering this question). Consider where Starbucks is located, and markets that will be advantageous to Starbucks in the future in answering this question. Discuss how Starbucks entry approach is different/similar from strategies that McDonald’s
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Data Collection and Analysis of Starbucks Coffee Corporation Keller Graduate School of Management HRM 592: Training and Development February 10, 2013 Data Collection Analysis of Starbuck Coffee Corporation Starbucks, as we know, is the largest global coffee company and coffeehouse chain in the world. Employees, otherwise known as “partners”, serve hot and cold beverages, whole-bean coffee, instant coffee, tea and food to its customers or target market. As a former employee, or “partner”,
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Case 7 – Starbucks’ International Operations Overview Starbuck’s has grown to be known as the number one coffee store nationwide, and progressively doing so on an international level. Its first store was established in 1971 in Seattle, Washington. It became owned by Howard Schultz in 1987 with the help of local investors. Schultz was captivated by his first Starbucks visit in 1981. After his trip to Italy in 1983, where he was inspired by the coffee bars, he became motivated to become an influential
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