Starbucks Developing International Expansion Plan Starbucks Starbucks Corporation is a publicly traded company that was established in Seattle in 1971 and is now one of the fastest developing coffee retailers in the world. The company now has over 8,000 company operated stores and 7,803 licensed stores in 49 countries. Starbucks has been in a steady state of development since CEO Howard Shultz in a franchise with a group of investors in 1987
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Taiwan Demographic issues Population: 23.1million (end-2009) Growth Rate:0.213% Average number of persons per household: 3.34 GDP: $807.2 billion GDP Per capita: $35,000 Income distribution Lowest 20%: 6.36% $282,260 Highest 20%: 40.34% $1,790,418 Employment Unemployment rate: Taiwan: 5.21% Canada: 8.0% Labour Force: 11,070,000 Labour Participation rate: 58.07% Housing Average space: 43.96 pin 87.89% of household living in own house 38.54% of household has no parking lot
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Industry & competitor analysis Define industry: Convenience stores industry So for 7-eleven absolutely it belongs to convenience stores industry. Based on 7-eleven mission, The concept of convenience stores, developed by 7-Eleven, was shaping the way Americans shopped; in turn, American buying behavior and the American landscape were both shaping the identity of convenience stores. As a matter of habit, American shopped at big-box stores and supermarkets for all their weekly or monthly supplies
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products stand a hug among role in healthy lifestyle, and the sundry of organic products cover from perishables such as produce, seafood, and meat to non-perishables such as grocery, cans, and bakery. In Taiwan, healthy and organic lifestyle has been aware. (Werner M. and Kaiser N., 2007) However, Taiwan food scandals have happened quite often. Food safety has been emphasized by Taiwanese people. Whole Foods Market has used many strategies in which of strategy focuses on growth which they desire bigger
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ASSIGNMENT BRIEF (I) Task One : Brief note on McDonalds McDonalds is one of the world’s leading fast food franchisee. They mainly concentrate on burgers with occasional additions with to suit the host country. They have designed meals targeted at adults to toddlers so as to reach wider range of audience. They operate in more then 119 countries and serve around 52 million customers per day which makes it a global brand. Globalization of McDonalds Globalization is the interlocking of
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face. A barrier that a company will have an issue with is language, as this is the most important factor and tool for an international business to communicate with their clients. An example of a company having a language barrier issue is Pepsi in Taiwan. Pepsi’s slogan was “Come alive with the Pepsi generation”, which translated in Taiwanese as “Pepsi will bring your ancestors back from the dead”. An error like this can happen when a company is too focused on branding themselves with the same
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Internationalization STARBUCKS’ INTERNATIONAL OPERATIONS1 Internationally, we are in our infancy. (Howard Schultz, Chairman & Chief Global Strategist – Starbucks, 2003) The expansion strategy internationally is not bullet-proof as it is in the U.S. (Mitchell J. Speiser, Analyst – Lehman Brothers, 2003) ALL’S NOT WELL WITH STARBUCKS In March 2003, Fortune came out with its annual list of “Fortune 500 companies”. For Howard Schultz (Schultz), Chairman of Starbucks Corp. (Starbucks), this list was special
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Executive Report—Internal Management The acquisition of Starbucks will offer those opportunities necessary to expand Dunkin’ Donuts. Currently, Dunkin’ Donuts’ main target market is aimed at adults 25-55 years of age, working class. Our strategy is to increase market share by broadening the target age groups. A significant strategy of Starbucks is the barista training program. Starbucks accommodates their innovation and fast growth by putting in systems to recruit, hire, and train baristas and
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OF STARBUCKS * Founder: The corporation of the History teacher – Zev Siegel, the English teacher – Jerry Baldwin and the Writer – Gordon Bowker, has established Starbucks. * The man behind Starbucks’s success - Howard Schultz In 1981, Howard Schultz is now Starbucks chairman, president and CEO. From his first time trying a cup of Sumatra, he was impressed by Starbucks and became a member of it in the following year. In 1983, Howard traveled to Italia and decided to leave Starbucks for
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United States market, Starbucks, an international coffee house chain, started to expand its business overseas. Starbucks first tested the Japanese market by establishing joint ventures with local retailers. By 2001, Starbucks had more than 150 stores and plans to continue its success at a brisk pace. The company began by entering into joint ventures with local businessmen that allowed Starbucks to retain control and have the benefits of a local operating partner, Starbucks was able to embark on an
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