Vilnius Gediminas Technical University Faculty of Business Management Department of International Economics and Business Management Practical tasks International Business Management General information: The aim of the task is to give a student possibility to adapt theoretical knowledge in to practice. For that reason, each student must choose a company from the list or from Forbes 500 and to prepare presentations. |Companies |Sector
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EAST WEST UNIVERSITY EMBA Program MKT502/EMBA_591: International Business /Business in the Global Environment Spring-2016 Group Assignment: Analysis of Selected Case Studies Instructions 1. Each group (six students, max.) will analyze the four cases attached herewith by answering the cases related questions. 2. Students are advised to apply relevant concept available in lecture materials, textbook, and/or any related sources while answering case related questions. 3. Length of each case analysis
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Background 4 Expanding to the U.S. 6 U.S. Competitors and Market Share 9 Issues: Competitors & Market Share 9 Leadership Issues 10 Liability of Foreignness 10 Mode of Entry 13 Current Financial Results: 2008 – 2013 (5) Year Plan 15 Tim Hortons New Plan: 2014 – 2018 ‘U.S: A Must-Win Battle’ 16 Recommendations 16 Strategies going forward 16 VRIO Framework 17 References 18 Figure 1: Michael Porter’s five forces 15 Introduction In the present day, there are multiple franchises being established
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Organisation name: Starbucks Corporation Starbucks Corporation Report on the new strategy for Starbucks Corporation Terms of reference To investigate on the new strategy and to make appropriate recommendations as requested by the management consultant on the 23 September 2015 Procedure 1) Research has been done on the internet to justify the new strategy from 1 October 2015 to 22 October 2015. Findings 3.1 Alternative strategies relating to market entry/ substantive growth/ limited
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Executive Summary Recent marketing researches have shown that customers are becoming less satisfied with the services offered by Starbucks. People are getting the perception that Starbucks only cares about “making money” and “opening more stores”. To increase overall customer satisfaction, Ms. Day proposes that Starbucks invests $40 million to increase the labor of every Starbucks store. After careful analysis, we recommend that Ms. Day focus the investment on high traffic stores that are in need of improvement
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Since the end of World War II, globalization began to commence. Globalization is the process by which businesses or other organizations develop international influence or start operating on an international scale (Oxford Dictionary). Factors like the advancement of transportation, technologies, communication as well as genetics have made the world a smaller place. Anna Lindh quoted that “Globalisation has made us more vulnerable. It creates a world without borders, and makes us painfully aware of
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Production of foods is a secret. Above these because there is a good organization which have organization structure and management system. McDonald’s have various entry mode. To begin with, McDonald’s choose the model of franchise. Franchisors sells the rights to intellectual property to the franchisees for a royalty fee lead to the international market of rapid expansion and rapid development. In addition, the McDonald's Corporation in the fund does not need to input foreign branch. Although will have
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E-Marketing BM012-3-2-EMKT Individual Assignment | Table of Contents 1.0 INTRODUCTION 3 2.0 STRATEGY IDENTIFICATION 4 2.1Marketing Mix 4 2.11 Product 4 2.12 Price 4 2.13 Place 5 2.13 Promotion 5 3.0 ENVIRONMENTAL ANALYSIS 8 3.1 SWOT Analysis for Starbucks 8 3.2 PEST Analysis for Starbucks 10 3.21 Political 10 3.22 Economic 10 3.23 Social 11 3.24 Technological 11 4.0 E_MARKETING PLAN 14 4.1 E-Marketing Strategic Planning 14 4.11 Segmentation 14 4.12
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Competitive Strategies of Riordan The decision to begin, enter, or continue with a business venture has a specific amount of risk associated with the undertaking and once begun specific goals and objectives need outlining and measurement devises put in place to confirm the future success of the entity. In a simple form, a strategic plan determines where an organization is going during the year to two years, how it will get there, and if it can reach the objective desired. There is a variety
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able to keep its inventory expenditure relatively low through its management technology and cutting-edge point-of-sale inventory management technology. As a result, Costco is able to pass these savings on to consumers in the form of low prices. This strategy is best described as • 2. In the U.S., consumer expenditures on homes and other large purchases tend to slow down during a recession because • 3. The Soccer World Cup is promoted aggressively to both companies and fans. This is an example
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