UNIVERSITY | | |SCHOOL OF BUSINESS | PRINCIPLES OF MARKETING BA003IU 1. COURSE STAFF Lecturer: Nguyen Thi Huong Giang Room: A207 E-mail: giangnth@hcmiu.edu.vn (preferred contact method) Consultation Hours: Anytime with appointment, from Monday to Thursday All students are advised to make
Words: 1644 - Pages: 7
University Abstract This paper explores the process I took to decide what business to choose and marketing strategies of said business I want to start. I selected one in a fast-growing arena of health improvement; and I will achieve it by offering everything there is to know about Yoga. It addresses several aspects of a marketing plan from how I arrive at this possibility to applying the marketing mix in the Four P’s of product, price, promotion, and place. Finally, I describe a layout over viewing
Words: 1330 - Pages: 6
Marketing IMC and Customer Satisfaction The purpose of this paper is to expand on our previous business plan and marketing strategies for our hypothetical business venture. In this paper, I will provide a comprehensive examination of the goals and objectives of our marketing plan and discuss how the performance of the marketing plan can be measured. In addition, this assessment will discuss how additional promotional strategies such as “word of mouth” and automated messaging can benefit the
Words: 1466 - Pages: 6
Analysis & Insight Introduction Marketing is a very important part of any successful company. In order to have successful marketing one must create a marketing plan to help the marketing for the company. Definition of Marketing Plan A marketing plan is a written document that companies use to write all the individual details they will need in order to accomplish any and all goals that they have. (How to Create a Marketing Plan, 2012). Basically, a marketing plan will be a step by step guide for
Words: 1490 - Pages: 6
outside of Lee Carter’s office. She must have been talking with Les Finch, Maher thought. Here’s trouble. Of course, it didn’t necessarily mean any- thing, Maher told himself as he passed the of- fice, waving to Carter. Finch, a well-connected marketing consultant, had been the match- maker between Carter and Waterway Indus- tries to begin with. With the company in the fourth quarter of its best year ever, he certainly wouldn’t be encouraging her to leave. Would he? Maher got a cup of coffee in
Words: 8434 - Pages: 34
Case 3.0 ALTERNATIVE STRATEGIES 1. Reanalyse the business plan, marketing plan, product strategy and other elements that are related to the company’s performance. 2. Plan for the future together with the management team in establishing the company’s mission and values in achieving the company’s vision. 3. Raise the company’s reputation. 4. Joint venture with the other potential company 5. Radha and the employees should actively involve in the social activities to keep the public
Words: 876 - Pages: 4
establishment that will sell fashionable and design clothing to Y generation. Like a Sir will be located legally in Hong Kong and take its office in Paris or London, which are a popular fashion cities. While our initial goal is to open one boutique, expansion plans include an “atelier” to make people visit and create with us. In turn, we would hope to penetrate a sizable portion of the online fashion retail market and also offline retail market. 1.2 PRODUCTS & SERVICES The fashion and retail industry tends
Words: 3204 - Pages: 13
separate from other functional areas * All functional objectives should be co-ordinate and not contradict each other For example, Marketing may set a functional objective to increase sales by 25% over a three-year period. A Functional Strategy is the way in which the Functional Objective will be carried out. Marketing Objectives These are the foals of a Marketing function which are designed to help achieve Corporate Objectives. They are usually set a senior level of the hierarchy, and are likely
Words: 6763 - Pages: 28
University of Puerto Rico Economic and Management Sciences Division Graduate Department English Trimester Program BADM 5090 – Marketing Management Study Session 7 Irmaliz Romero Santo Domingo M00-49-9648 Finally you have accomplished it. You had a great idea, you've grown, you've overcome all the obstacles and you have your own business, with a business plan included. The first objective is achieved. And now what? You have a unique product, a niche market and you set an affordable price
Words: 1107 - Pages: 5
locations . Confusing advertising Current market planning Lack of communication across the board no one person on the same page No planning – plan on how much to sell but not on how to sell it. - Marketing planning process overview section 2 - Pest/swot analysis section 2 - Marketing mix section 6 onwards - Segmentation section 5 Product portfolio Quartz Gainsborough Shower max Problem is competing against self in
Words: 288 - Pages: 2
